In this episode, Becky Beach—a former UX and product design lead for Fortune 500 giants like Verizon and American Airlines—unpacks how poor user experience (UX) design quietly destroys digital product sales. Drawing from 20+ years of experience and a successful transition into digital product entrepreneurship, Becky explains why UX is the foundation of online sales success and how it’s often overlooked by creators and marketers.

Listeners will discover the most common UX mistakes—from cluttered sales pages and unclear calls to action to slow load times and lack of trust signals. Through relatable analogies and real-world examples, the episode demystifies UX in layman’s terms and shows how it directly impacts conversions.

This is a must-listen for digital product sellers who want more sales without spending more on ads. You’ll walk away with actionable tips to audit and improve your sales pages immediately.

Podcast Transcript

You can have the best product in the world—a game-changing offer, a genius sales funnel, and killer content—but if your user experience is broken, you’re losing sales. Not a few. A lot. And the worst part? You might not even know it’s happening.

Think about it. Have you ever landed on a sales page and just felt…off? Maybe you couldn’t find the information you needed. Maybe it took forever to load. Or maybe something just felt untrustworthy. That’s not your intuition acting up—that’s poor UX.

Hey, I’m Becky Beach, and for over 20 years, I led UX and product design for Fortune 500 companies like Verizon and American Airlines. I worked on massive platforms serving millions of users, where even a 1% increase in usability translated to millions in revenue.

Now, I take that expertise and apply it to my own digital product business—creating and selling products that convert, not just because the offer is good, but because the experience is seamless. And let me tell you, after working with hundreds of creators, coaches, and online entrepreneurs, one thing is clear: UX is the silent sales killer most digital product sellers overlook.

[Segment 1: Why UX Design Matters for Digital Product Sales] User experience—or UX for short—isn’t just about clean design or pretty colors. It’s about functionality, flow, and emotional connection.

In layman’s terms, UX is how your user feels as they interact with your website, app, or product. Do they feel confident? Confused? Frustrated? Safe? The experience you create speaks louder than your copy or even your product features.

And here’s the kicker: In the digital space, UX is your storefront, your salesperson, and your support staff all in one. If any part of that experience is clunky, unclear, or annoying, you’re losing trust—and trust is what makes people buy.

[Segment 2: Common UX Mistakes That Kill Sales] Let’s talk about what’s quietly killing your sales behind the scenes:

1. Cluttered Sales Pages: A common mistake is thinking more is more. But when your page is overloaded with images, colors, different font styles, and endless text blocks, your user doesn’t know where to look. That cognitive overload leads to decision fatigue—and that leads to abandonment.
2. Unclear or Hidden CTAs: If I have to scroll or guess where to buy your product, we have a problem. Your call-to-action (CTA) should be obvious, repeated at key intervals, and emotionally compelling. Use phrases like “Start Today” or “Join Now” instead of the generic “Submit.”
3. Slow Load Times: This is a silent killer. Every second your page takes to load, you lose potential buyers. Compress images, use reliable hosting, and test your site speed often.
4. Poor Mobile Optimization: Over 60% of users will view your sales page on a phone. If your page isn’t mobile-responsive, with buttons that are easy to tap and text that’s easy to read, you’re missing out.
5. Lack of Trust Signals: Trust is currency online. If you don’t have testimonials, money-back guarantees, SSL security badges, or even just a photo of yourself, you’re not giving users a reason to trust you.
6. Inconsistent Navigation: Navigation should be intuitive. If your menu moves around or your links open in unexpected ways, users feel disoriented.
7. Too Many Choices: If you’re offering multiple products or packages on a single page, limit the choices and use clear comparisons. Decision paralysis is real.

[Segment 3: How UX Works (In Layman’s Terms)] Let me put it this way:

Imagine inviting someone over for dinner. They walk in and the lights are flickering, they can’t find the bathroom, and you serve them soup with a fork. You might have made a five-star meal, but the experience ruins it.

Now imagine you greet them warmly, the space is cozy, the table is set, and they know exactly where to go. The food tastes better because they feel comfortable.

That’s UX.

On a digital sales page, that translates to:

• Having a clear headline that tells them they’re in the right place
• Guiding their eyes with spacing, layout, and contrast
• Providing reassurance at every click
• Removing any friction that causes hesitation

UX is psychology in action. It’s making your user feel like they’re in the right place, at the right time, doing the right thing.

[Segment 4: Action Steps for Better UX Today] Alright, let’s get into action mode. Here are a few things you can do today to immediately improve your UX:

1. Run a 5-Second Test: Show your sales page to someone for just 5 seconds. Then ask: What was this page about? What should they do next? If they can’t answer clearly, your page needs work.
2. Simplify Your Layout: Use more whitespace. Remove unnecessary graphics. Highlight your CTA buttons with contrast. Make sure there’s a clear visual hierarchy guiding the eye.
3. Test Mobile Responsiveness: Open your page on multiple devices. Are buttons easy to tap? Is text readable? Is the CTA visible without scrolling too far?
4. Build Instant Trust: Add a testimonial section above the fold. Include a photo of yourself. Use clear refund policies. Make it human.
5. Use a UX Feedback Tool: Tools like Hotjar or Crazy Egg can show you how people are interacting with your page. Where are they clicking? Where do they drop off? That data is gold.

[Closing & Takeaway] So here’s the big takeaway:

People don’t just buy because your product is great. They buy because the experience of getting there made them feel confident, clear, and taken care of.

UX isn’t optional. It’s not a “nice-to-have”. It’s the core of your digital sales engine. And the best part? You don’t need to be a designer to make massive improvements.

Start with empathy. Look at your site through the eyes of a confused visitor. Remove the friction. Build trust. And guide them to the action you want them to take.

Thanks for tuning in. If this episode gave you a lightbulb moment, take a screenshot, share it on socials, and tag me. And if you want more behind-the-scenes tips on digital product creation, UX, and conversion strategies, make sure you’re subscribed.

Until next time, keep building experiences that sell—not just products.

Join the Business Beach Club for more selling strategies and coaching with me.