In this episode, Becky Beach interviews Alice Seba, founder of Numo and Ekit Hub University, about crafting high-converting sales pages. Alice shares actionable strategies including using attention-grabbing headlines, organizing content for skimmability, highlighting benefits, and using FAQs to overcome objections. She emphasizes the power of visuals for digital products and the importance of testing elements like headlines and CTAs through A/B testing. 

The conversation also covers organic traffic strategies like partnerships, podcasting, and affiliate marketing, with a strong focus on community building and relationship-driven promotion. Alice introduces Numo as a beginner-friendly sales page builder with done-for-you templates and automation tools, ideal for those overwhelmed by tech.

Sign up for a free class here! Check out Numo here!

About Alice Seba

Alice Seba is a noted content marketing expert with over 23 years experience helping online publishers use the power of persuasive content to generate sales. Having sold millions of dollars in content herself, she teaches others create loyalty and positive word of mouth for their businesses…all through the power of content.

AI-Generated Transcript

Becky Beach: Well, hey, welcome to the Becky Beach Show. I’m Becky Beach and today’s guest we have Alice Seba and she’s the owner of Ekit Hub University and she’s a content creation specialist and founder of NuMo. It’s a sales page creator. Welcome Alice.

Alice Seba: Well, thank you very much. I’m glad to be here. It’s nice to talk to you again.

Becky Beach: Oh yes. Alice is gonna talk to us today about how to create high converting sales pages that’s like so important for business owners to sell their products.

Alice Seba: Oh yeah, absolutely. And it’s a craft that you can hone just through practice and by following [00:01:00] like different templates and, and yeah, it makes a big difference, right?

Alice Seba: If you are selling, oh, of course, thing nobody’s opting in, then like just some tweaks of the copy is some, is sometimes all you need.

Becky Beach: Yeah, it’s just, that’s so strange. All that works. Like what kind of tweaks would you make a copy of something more psychological or persuading them to purchase or something like that?

Alice Seba: Well, I mean, it depends too, like I find when people do, when they make a sales page or an opt-in page, they often, you know, we, we were told that people online don’t have very big attention span. And that’s absolutely true. But I also think that people when they create their landing pages that they. Don’t provide enough information for the person to say yes, and often I think it’s expanding and touching on different points.

Alice Seba: You want a headline that grabs attention and then yeah, taps into maybe what their pain is or things like that. And you [00:02:00] wanna kind of introduce yourself. You wanna kind of create a rapport and you also need to show the benefits. Of your offer, why it’s gonna matter to them and very concretely. And you can’t just say, I have this product and it does that, and then go buy me, because that’s probably not enough.

Alice Seba: But also what I said, like people don’t usually give enough information. If you give a lot and it’s not well organized, then you’re also gonna lose people. But if you create it well, where you know everything’s in different sections, if you got lots of headlines that can, they can skim it and they can find the information that you need.

Alice Seba: Because every person who comes to your site. Is gonna, it’s good. Something else is gonna speak to them. And if they can scan it easily to figure out, oh, like they can see bullet point, list of reasons why to get something like, oh, that speaks to me. Or maybe they just wanna know certain other parts of it.

Alice Seba: With a, you have an F, A Q on the page is also a. Sales tool on a sales page, answer those questions, overcome those objections, or they’re just gonna click away. [00:03:00] So lots to, lots of, and when you’re talking about tweaks, so if you’ve got all this in place. And it’s going all right. You, maybe it’s just a tweak of the headline and split testing it.

Alice Seba: I think a lot of people shy away from split testing in our new Move Builder in our funnels, that’s kind of built in. It’s actually very easy. And when you wanna do a, a split test basically means you have two versions of the page and you see which performs better. I know you know that, Becky, of course.

Alice Seba: Yes, actually in nmu it says a BI always say split testing, but it, yeah, it’s the same thing. But you would wanna use very key items if you’re gonna be testing something is, I think that’s what you asked and I kind of meandered to a different area, but, but, uh, your headline, right, because you don’t wanna change too much about it.

Alice Seba: If you’re doing an ab split test and you do totally two different pages, you’re not gonna know. What [00:04:00] is, if you won’t know which one’s performing better, but you won’t know why. So you want to just do key things like a headline and see what happens. Or just the price. The price can make a difference or the way you, your call to action.

Alice Seba: It could be a variety of different things, but you wanna test them carefully and not completely. I mean, yes, you’ll be happier because your per page is performing better, but you won’t know why. You won’t learn from the process so that you can make even better sales pages in the future.

Becky Beach: Yeah, so agree.

Becky Beach: Yeah. ’cause it, it can be really, really, um, overwhelming for a new person to, to make a sales page. So I like it that you’re a new move builder. It has done for you templates that you can just, you know, just put in because it says the templates say what to put in each section.

Alice Seba: Like it has it a whole outline and it’s even sort of fill in the blanks.

Alice Seba: Obviously. You can change it completely if you want. We even do, uh, we have free funnel Fridays now where we send out a funnel where it’s like, totally, we just started [00:05:00] it, but it’s completely done for you. So this last Friday we set, we set up an effective leadership report. And so it has the signup page totally done for you.

Alice Seba: Just maybe you add your picture, few settings to tweak, and then they get the download and they’re added to an automation series, so it’s all done for you. So you don’t even have, you could learn from that process too, where it’s done and then you tweak from there as well. Or you can choose the fill in the blanks kind of option as well.

Becky Beach: I just love that. ’cause you know, it can be really confusing to know what to put and all these teachers, you know, tell you different things for your sales pages. Like do you need, do you to do the pain points first? Do you need to do the story then? ’cause sometimes I’ll hear conflicting information. When I’m taking a a course on sales pages.

Becky Beach: I like to take a lot of sales pages courses. ’cause everybody has their own unique input on what to do. And then when I put it all together, when I make the sales page, I’m like, do I need to do this? And it just, just gets really tricky. Yeah.

Alice Seba: Yeah, I mean to [00:06:00] like, obviously the more you’re willing to experiment and things, the more you’ll learn.

Alice Seba: But also, yeah, working with a formula and then tweaking from there is good. So that’s what we offer is a, is a formula. And yes, other people might say do it differently, but when, when you don’t even know what to do at all and you’re staring at the blank page, yeah. It helps to have that kind of structure laid out for you so that you know how to use it.

Becky Beach: Yeah. Yeah. It just can be overwhelming for especially a newer person. Absolutely. So that, that’s great that it has, and the technology,

Alice Seba: right. Not just what to put, how to put it, to make it work. So yeah, it’s, they just, of course, the link for these, the, the free funnel Friday, they click a link and then they add it to their new MU account, and then they can, they can work with it from there.

Becky Beach: There’s just so many sales page builders out there, so it can be confusing to pick the right one for you, but I don’t really think this Pneumo is good for beginners. ’cause it, [00:07:00] like you said, does have the done view templates and it does work really fast. And didn’t, you said it’s like I got like a community too of people that, that all have the pneumo.

Alice Seba: Yeah, we do have a community. It’s growing and sometimes I do think like we have a lot of people who, and if people are intimidated by the technology and the reason we do this, so step, we do this in so much detail and doing these done for you stuff, the fill in the blank stuff is because a lot of our members are.

Alice Seba: Not technologically like advanced or even beginners in some ways. Like we have a lot of people who are retired or they’re coming near retirement and they’re looking to do stuff, and so they’re totally in this, very intimidating for them. So yeah, we’re trying to create something that requires. Let’s thinking, get you just up and running and testing things out.

Alice Seba: And then they’ll, you know, get more confident in the process and they’ll learn, uh, you know, what is working, what isn’t. And then they can then grow [00:08:00] from there instead of be staring at a blank screen or trying to figure out, how do I make the thank you page? How do I make this form work? Right? We wanna set up as much of that as them as possible.

Becky Beach: Oh yeah, yeah, of course. So how could somebody promote their sales page and get sales like organically?

Alice Seba: Well, yeah, that’s a challenge these days. I have to say, like I’ve been in business since 2002. That’s 23 years, and I, I don’t wanna make anybody depressed, but when I started. I could put up pages on my website, I’d get search engine traffic, like it, it was kind of easy.

Alice Seba: But now there’s so much noise, there’s so much this, and now the, so the search engine algorithms are competitive. The social media algorithms, uh, do not like us little guys. Like they, you know, they favor the big accounts and you gotta work your buck just to be seen. And I feel terrible for people who are just starting out.

Alice Seba: It’s difficult. I think the secret to traffic [00:09:00] now, and it’s always been actually, it’s always, it’s a technique I used 2 22 years ago at 23 years ago as well. But you gotta connect with people and you know, if you’re in Becky’s community, you’re already connecting. But start noticing who’s like. Who’s working on stuff that’s similar to you, you gotta tap into each other’s audiences and traffic and work on things together.

Alice Seba: Um, and then also, you know, going outside your circle, getting on podcasts or doing webinars for other people’s audiences like people. Because the algorithms don’t give a crap about us. We gotta connect with people. And the cool thing is, is that when you connect with people, you’ll learn a lot too, right?

Alice Seba: Like you get, and you also have friends that are understanding what you’re doing while your family’s going, what are you doing on the computer? Why are you doing this? You have other people that understand your vision. Uh, but I think that’s, that’s the way to get organic traffic submit, you know, let other publishers share content of yours in a turn for a link back to you.

Alice Seba: Get interviewed, [00:10:00] do interviews, interview higher pro high, pro higher profile people who maybe have a bigger audience than you, right? Like, I mean, a podcast is a great way to start kind of leveraging those connections too, right? And you don’t have to do a podcast. Absolutely regularly, but you can do episodes now and then and, and you’re just building your connections and you’re also tapping into audiences.

Becky Beach: I love it that you say that because I also use my podcast to get in front of other, other people’s audiences. So I like to have guests on. I was doing solo shows when I couldn’t find a guest, but it seems now I’m able to get more guests as my show has grown and I’m I’m, and then those people will promote me to their audience.

Becky Beach: Yeah. Exactly. It’s a great way to connect.

Alice Seba: Yeah, absolutely. And I, I think I understand that, you know, your, your Facebook group, you kind of change that a bit and you’re, you’re focusing on these connections and that’s what people really need to do. And I’m really glad to see that you’re doing that, because that’s gonna make the [00:11:00] difference when you feel by yourself.

Alice Seba: Isolated already, even just working. But now you can, you know, collaborate with others. You can build your traffic. You won’t feel so lonely. It’s good.

Becky Beach: Yeah. Really can be lonely as like a solopreneur. ’cause I, I do have workers, but they, they’re overseas so they, time zone is, is drastic and different.

Alice Seba: Yeah. I don’t, I, yeah, I think in my time I’ve never felt lonely working online, but it was always because I was always building my own community and participating in others, and it made a big difference in my learning and like advancing my skills.

Alice Seba: Mm-hmm. And then also, yeah, building your audience at the same time. So it’s worth doing because it’s good for you emotionally and financially.

Becky Beach: Yeah. Touch, touching back on affiliates, does oo have like, like an affiliate program for your sales page, or do you recommend people do.

Alice Seba: Uh, it, we, it’s being worked on our, our affiliate module is not quite ready.

Alice Seba: It’s still being tweaked and tested and stuff like that, but it [00:12:00] should be in the next couple of months that that will be there because affiliate program is absolutely a great way to do that. Yes. Because then people can share you and they get benefit from it as well.

Becky Beach: And when you Oh, yeah, definitely.

Alice Seba: Yeah.

Becky Beach: Because that, that’s what I mainly focus on is my affiliates. ’cause I have about like 500. But not everybody will, will promote just that. That’s how many people have gotten me sales in the past. Yeah. And, and it is just like really useful to have these people that will promote me in front of their audience.

Becky Beach: And then I also like to promote them too. Like I promoted your offers a lot, you promoted my offers and it’s like a give and take, but there are some affiliates there that just won’t promote you. Um, no matter what you do it just, and even, and though they want you to promote them. So I don’t really like that, but, you know, just that’s what happens, you know?

Alice Seba: Yeah. I don’t even worry about it too much. I’m like, I’ll promote a product if I wanna promote it and. If you wanna promote mine, that’s cool. If you don’t have to, like, I don’t think it has to be [00:13:00] back and forth because I think we all wanna serve our audiences the best. So if your product fits mine, yeah, maybe sometimes I’d be a little annoyed you didn’t do mine.

Alice Seba: But overall, I know you know your audience and you decide what should be done. But also, yeah, so like, but making those, making those personal connections. ’cause sometimes people think like, oh, I’ll just set up an affiliate program and then everyone’s gonna line up and promote my product. Nope. Doesn’t work that way either.

Alice Seba: You still have to build those relationships and you also have to produce the results as well. Like in a lot of cases, if you know you, so you’ll be building relationships. You’ll have a few affiliates and. If they’re not getting sales, then your program’s gonna have a hard time to grow. But if they’re getting good sales and good conversion rates, you could take those statistics and bring them to other people and say, look at like, you know, people are making this much money, they’re getting this conversion rate.

Alice Seba: And then you can leverage that to connect with more people. So both things we’ve talked about, you know, connecting with people [00:14:00] and like sales pages and having good converting offers, those are super important. Places to really focus.

Becky Beach: Oh yeah. So what, what’s something that you’ve noticed that somebody can do that they really haven’t thought of to make their sales page more converting?

Alice Seba: I think a lot. Um,

Becky Beach: no,

Alice Seba: just how do you pick one?

Becky Beach: Just a lot. Like what do you think the main thing that they should like work on? Maybe the images or. Is that?

Alice Seba: Well, I mean, I think Ima, oh gosh. So now we’re two different, two. I’m like in two different directions. But yeah, images definitely, especially if you’re selling digital products, the more you can like give people, make it tangible in what they could, see what they’re getting.

Alice Seba: So say it’s a journal or a planner or something like that, the more you can let them look inside it and that they can really feel, even though it’s a printable and it’s a. Not a change, like not exactly a tangible thing. The more you show them and show inside, let them peek at it [00:15:00] and maybe add different components that they can see.

Alice Seba: But visuals are super, super important. Obviously you can sell without them. I think you can. Uh, but especially also if you’re doing like really print pretty printables as opposed to functional ones. People wanna see what that looks like, how it looks like, but I think. Another is the important, real important thing is understanding your audience and connecting with them.

Alice Seba: So whether it’s through imagery or your words, like understand what their pain is, what do they need to solve? Like you’re not, when you sell printables, you’re not selling journals, you’re not selling planners. I mean, you are, but what you are actually really doing if you wanna sell well, is you are.

Alice Seba: Solving problems. So you need to know what your problems you’re solving and make sure that really comes out in the way you, you sell them.

Becky Beach: Gosh, that was such a wonderful insight. I’m, I’m definitely gonna use that in Opus Clip. I make these little clips of my podcast for [00:16:00] social media. I’m definitely gonna use that one.

Becky Beach: Yeah. Opus is great. Oh yeah. Yes. Yeah, you are. You’re selling like a transformation. Not, not just, uh, the print. Yes. So what are they going to get? What’s somebody gonna get out of, um, using your product? So yeah. I love that you said that.

Alice Seba: The visualization of that, right? So you wanna tap into what the actual problem is.

Alice Seba: Make them, they say agitate their pain. And I, I kind of hate that, but it’s true. Like they are, they’re there because they need to solve something. So you address that, but also you talk about the transformation, allowing them to imagine what it would be like. Say you’re, you know, they’re, they have you, you have a planner that helps people with their anxiety and you can help them visualize.

Alice Seba: What it’s like when your day isn’t, you’re not crippled by that anxiety and you can’t get stuff done, but imagine that you wake up, you have this morning routine and you feel whatever. You know, I’m just making something up. But [00:17:00] yeah, letting them picture it. And then also you can have stories from your own customers as well.

Alice Seba: If I would like engage your customers as much as possible and find out how they’re using your products, build that in to your backend, where, you know, maybe in the automated series that you send them after they buy a product, at some point just say, Hey, I’d like to know, you know, how. How, what you think of this product and make it an opportunity for them to share anything.

Alice Seba: But also that it could be used as testimonials and you can get permission to share it as a testimonial, but you’ll get stories that way that you can share on, on the sales pages. And people like to see other people, what they’re doing and and how they’re using it. Then they can imagine themselves also doing it.

Alice Seba: Mm-hmm.

Becky Beach: That’s why I like looks reviews. It’s a plugin for Shopify and my customers have uploaded my printables and showed what they’re doing with them. Oh, that’s cool. You can do photo reviews and it’s called looks [00:18:00] reviews, LOOX. And it’s, it’s a Shopify plugin, and I think that’s the best reviewer. And then when they give a photo review, it encourages photo reviews, and then when they do, like, they’re sent a, a free coupon code to use for next purchase.

Alice Seba: Yeah, you can just give ’em a gift and you don’t say it’s a, it’s not a gift for giving me a good review. It’s just a gift for giving a review. And then you’ll, you know, it, it’s. Then you get all kinds of feedback. Feedback that will help you, feedback that you can publish. But the reviews, I guess they all get published Or do you, are you able to choose what shows?

Alice Seba: Oh,

Becky Beach: well, like I had this really mean customer, give me a one star review for a free product in my store. Like I, I sell this passive income ebook, it’s called Passive Income Playbook or something. And they said it’s one star. And I was like, what? That’s, that’s weird. So I asked ’em like, why, why’d you get one star?

Becky Beach: And they never responded back. But, but, um, but the one star, it’s like the most stars that will, that will post is like three stars and up [00:19:00] on the looks review. ’cause it, it filters out anything that won’t post it because I said it that way.

Alice Seba: Well, yeah, that’s, I mean, yeah, you wanna put your best foot forward and that’s all right.

Becky Beach: Oh yeah, of course. Like on Etsy, you, you can’t, um, change your reviews or even like take them down if someone gives a bad review. Like that could be really nerve wracking.

Alice Seba: Yeah, I guess I know why they do it on a, like a platform like that where there’s lots of different sellers and that’s how it works.

Alice Seba: But in our own individual businesses, we can choose what we, what we share on our, on our sites.

Becky Beach: Yeah. Speaking of reviews, like testimonials are really useful for sales pages, would you say like that’s one of the most important things you could put on your sales pages?

Alice Seba: Um. I think they are really helpful. I think you can still sell a lot without them.

Alice Seba: Oh, yeah. But I, [00:20:00] I, I totally encourage doing it and get them on there. And even if you have a new product and no one’s tried it, you could still share testimonials of people, like say on that topic, like if you’re doing a course. On some kind of scrapbooking thing, but you’ve helped people with their scrapbooking in some capacity before.

Alice Seba: You don’t say, these are testimonials for this product. You could say, here’s some feedback from people who have benefited from my advice, scrapbooking advice, or whatever it is. Right? You’re, you’re transparent about it, but it shows. You as you know, the expertise that you have and what kind of quality products you have.

Alice Seba: So just because it’s a brand new product doesn’t mean you can’t have testimonials on it.

Becky Beach: Oh, yes, of course. Like I’ve done that too. Like if I came out with a brand new course and nobody’s really taking it yet, then I’ll just say, I’ll just ask some of my, my friends like [00:21:00] online. I’ll say, Hey, hey, could you, um, take this course or just look through it and gimme a nice.

Becky Beach: Yeah, I’m, of course not gonna say that. Just gimme like a review and that’s how I get a lot of reviews. So if anyone has any connections, they could do that.

Alice Seba: Yeah, absolutely. Or just ask them like I in the Facebook group, so I used to do that. Something was coming out and I’m like, oh, okay, it’s on this topic and I, I want some testimony.

Alice Seba: I’m like, can you just leave a comment? About how I’ve helped you with X or whatever it was. And then people leave comments and then when it’s on Facebook, it’s kind of cool because you can just screenshot it. It has their real name, it has their photo, and then it looks, you know, that gives it more legitimacy than, you know, times.

Alice Seba: If you’re structuring your own testimonials, people might think, oh, those are made up, or something like that, right? It, it gives that extra real element to it.

Becky Beach: I’ve seen people just, just like make screenshots of Facebook group testimonials. Yeah. Like that. That’s a thing you could do. That’s definitely do that.

Becky Beach: You don’t need to have something fancy laid on Canva by no means. Yeah, [00:22:00] no. Yeah. It gives

Alice Seba: it that real feeling. Yeah. My

Becky Beach: favorite way to collect testimonials is I’ll make a Google form and I do ask for their profile picture, and it just, I just have it go to my form uploads. And you can do that. That way they’re not having to like get a link for themselves and ho-ho their picture.

Becky Beach: Like that just makes it more likely to give you their, their picture. ’cause I’m having somebody’s picture is beneficial. Let me tell you a real funny story. Well, there’s another seller named Melanie Dale, and she owns, uh, PLR of the Month Club. Well, somebody used her picture and then put my name on, on a product on Warrior Plus as a testimonial.

Becky Beach: Oh, yeah. Isn’t that just hilarious? And they put a, it was like a phony testimonial. Wow. Yeah. Well, yeah, I know Mead. Mead, yeah. She told me about it and I was like, wow, that’s, that’s crazy. And then we, I contacted the guy. I said, Hey. I said, that’s a phony testimonial. Like, we didn’t say that. [00:23:00] Like, do you even had our pictures wrong?

Becky Beach: And ET took it down. Oh my gosh.

Alice Seba: Yeah. There’s some shady people out there, but yes, we are putting up real testimonials.

Alice Seba: Always do that. Don’t risk your reputation. And if you, yeah, and if you don’t, if you’re really desperate, then do exactly what Becky just said. Right? Get ask them to look at the product. Or offer to talk to them and show it to them for 10 minutes or something so that they can see it. Because sometimes people are busy too.

Alice Seba: You’re gonna ask them to look at a course, and that’s kind of overwhelming, but maybe a five minute conversation where you show them what it’s all about, they’ll be able to give you a review.

Becky Beach: Oh yes, I’ve had that happen. And for somebody that’s new and has no audience or no business connections, they can always.

Becky Beach: Go into like a business Facebook group and just post, oh, hey, could I have some feedback? Make, make sure that, I don’t know if that would be self-promotion. What do you think?

Alice Seba: [00:24:00] Yeah, you would have to, well, sometimes I might perceive it that way if it was someone I didn’t know. But yeah. I guess you’d have to check with the admin and stuff like that.

Alice Seba: And that’s always a good thing to do before you post stuff like that. Just check in and ask and be a part of these communities where the people who own them are likely to recognize you and they, they’re gonna say yes to you doing stuff like that ’cause they know you. But yeah, if you’re just going into communities and know you, they don’t, the owners don’t owe you then.

Alice Seba: Mm-hmm. They might be, Hmm, what’s this person doing?

Becky Beach: Oh yes, definitely. I would check with them first. Like that’s if you’re like a complete newbie or you can go to Reddit groups and just say, Hey, I have this new course. Is anybody interested in testing it out? And then you don’t post a link. ’cause like Reddit, they don’t like you post links.

Becky Beach: Yeah. But you can always give them the the link by dm.

Alice Seba: Yeah, absolutely. Yeah. And in all cases, I wouldn’t put the link up. Right? You would just say, this is what you’ve got and you’re looking for people. [00:25:00]

Becky Beach: Yeah. So let, let’s move over to FAQ section. Like FAQ is also super important on a sales page when I think of it as like answering objections like that a customer might have.

Alice Seba: Yeah. And if you don’t know what you are, like what should I put on it? You know, that I do sometimes to help me because if I think about it long enough, I can figure it out. But sometimes I will just tell chat GPT.

Alice Seba: And show them my whole product. Say who it’s for. Maybe we work on the sales page together.

Alice Seba: ’cause judge, she’s my Cal Cab collaborator. And I’ll say, what kind of questions do you think people will ask? And it will come up with questions, but common ones are like, you know, like about if it’s a digital download, kind of like, do I, can I like. Can I print this or can I like, you know, or how much does it cost?

Alice Seba: Is there a recurring fee? Like there’s all the kinds of s like questions like that, but you also wanna create, and if you do ask GGPT to help [00:26:00] you say ask for questions, that sort of. Encourage the sale, right? That the answer is gonna make them want the product more. So like, you know, is this for beginners?

Alice Seba: Um, and then you can explain how it is for beginners, right? That it’ll be super easy for them or can I get support? And then maybe you have a community or you give support some other way. But yeah, there’s, you just, yeah, you’re trying to come overcome these objections, the things that they’re thinking about.

Alice Seba: And it’s okay if that information is elsewhere on the page because a lot of people will skim through the FAQ and they won’t, won’t read all that other stuff. They’ll go straight to the questions and find the answer there and see if that’s the product that they want. So don’t worry about being repetitive, because if your sales page is laid out nicely and they don’t wanna read the FA Q, they’ll skip the FAQ.

Alice Seba: But if they’re really interested in that part, they’ll read that part.

Becky Beach: Oh, yes, that makes a lot of sense. Like I, I do like to read the [00:27:00] FAQ and I’m looking at a sales page, like I just like to see. Like, uh, what, what, what they have. ’cause I’m just curious about what, what the objections would be that they’re like mentioning.

Becky Beach: And I, I do see a lot that say, oh, this is, this is too expensive. And they say, oh, what, what really is expensive is not buying this because you’re losing time and money by not knowing what I’m teaching this course. Like that’s what I like to use.

Alice Seba: Yeah, no, that’s a great one. Right. Like that. Yeah. Like, are you gonna let this problem fester or are you gonna spend and continue to make it cost you money?

Alice Seba: Cast your emotional distress or you know, spend 10 bucks today or spend 50 bucks today, whatever the price is, and then that’s not gonna happen anymore.

Becky Beach: Yeah. And then another one is it said, oh, I don’t have time for this. And I say, well, you could watch it on demand like Netflix and binge watch it. It’s always available.

Becky Beach: You have a lifetime access. So I like to, I like to rebuttal that one.

Alice Seba: Yes. But, or, yeah, or, or at that point [00:28:00] you can also show how you break it down. People think they don’t have enough time, but you’ve simplified the process. And I think that’s another great tip for people like, you know, you can make big products that are cover a big area and it’s very detailed and those can be great.

Alice Seba: But if you’re like just starting out, just keep simple products. Sim solve one simple problem. And if you can show them that it’s a, you know, just, just three steps, three things, like you could start, you want people to feel results quickly. You don’t want them to have to like study for hours and days. And yes, you’re still gonna probably create products like that, but the products that you know, that solve really big problems that people are, it’s really bothering them.

Alice Seba: They need help with certain things. If you can come up with a simple solution, then they do have time for it because it won’t. It takes less time. They’re already worrying about it more than the time it will take to solve the problem, perhaps.

Becky Beach: Oh, yeah. Yes. Yeah. You definitely need, like, I think an f, a Q [00:29:00] that’s like really important.

Becky Beach: And how many times should, should you mention the price button? Because I see some sales pages have the button, just the very, very bottom of the page. And I’ve seen some that have the button sprinkled throughout the page. Like, what do you recommend?

Alice Seba: I rarely put it more than one place. Yeah, so occasionally, sometimes at the top, but then it will, it doesn’t send them to order.

Alice Seba: It will push them down to the page where the actual order button is, and the order is, the offer is recapped, because just before you have your order button, you want to make it very clear what they’re getting.

Alice Seba: And if you’re just throwing the order button here and there. There’s, there’s, they don’t, probably don’t have enough information to buy it, so I like to, if I maybe once at the top and then one once at the top to bring them down to the offer.

Alice Seba: an anchor link, right. That takes them down and then the order button that has the offer summary tells them. [00:30:00] Point, form what they’re getting, because I think that’s a big thing too, like in this digital product space, especially with like courses and things like that, that people don’t, they don’t like, the offers aren’t clear.

Alice Seba: It’s like people don’t, like, I know it’s helping me with this, but I don’t really fully understand what I’m getting. And even if the whole sales page covers it at some point, by the time they’re at the bottom. They’re still not quite sure. Everything that they looked at, they’ve skimmed over some. So having that recap, making that strong offer, and that’s the only place I mentioned this, the price is right.

Alice Seba: Leading into it, you would justif, you can also justify your price like you talked about, or, well, you talked about not wasting time, but also we waste a lot of money on other things too, and sometimes. Having a problem is more expensive than solving it. So you would have kind of a price justification and then, and call to action.

Alice Seba: And then the order button would maybe have, but it’s all in the same place. The price gets mentioned right around the offer. That’s it for me. I don’t mention it [00:31:00] elsewhere.

Becky Beach: Now what, what I’ve been doing too, ’cause like, like you said, that they’re just, they’re, a lot of people will just throw money at a problem they have and they won’t go through the course and actually implement.

Becky Beach: So what I’ve been doing is having these. These little, uh, lessons at the end, they’re like action taker lessons. And if somebody completes all the action taker lessons and shows me proof, then I’ll give them a special five star student surprise. Nice. And I this for the last courses I released and I’m getting more people taking a course and, and the wanting the surprise, I’m getting more testimonials for the course of people actually going through the work and seeing results.

Alice Seba: Yeah. Yeah. We give a little gift in our, uh, we in our courses too, like when they complete stuff. So some people are motivated by that. Some people are just motivated by buying stuff and doing nothing.

Becky Beach: Yeah, right. Like that. That’s terrible to do that. But if you’re gonna buy a course, you might as well go through it and use the information.

Becky Beach: Otherwise you’re just wasting your money.

Alice Seba: Uh, yeah, but what, actually, I wanted to go back to the price thing. When I said I never mentioned the [00:32:00] price except for at the offer. The only time I might, I might mention it in the headline, but the only time I will do that is when it’s like such a great deal that the price is the selling point, right?

Alice Seba: Mm-hmm. That it’s so awesome. They get. This incredible thing for this amount of dollars, then I would mention it, but, ’cause I didn’t wanna, I wanted say I’m a liar. People are gonna go, but I’ve seen you do this. Alice Uhhuh. But generally, no. Like if, if the, if it’s the problem is more important, solving it, and then the price might be a bit more premium or something like that.

Alice Seba: You’re not gonna tell them at the top, but how much it costs. You’re gonna wait till you, you’ve sold them well on the offer before you tell them the price.

Becky Beach: Oh, great. Well this is, this has just been so many wonderful insights. So Alice, where could people find you online if they wanna connect?

Alice Seba: Well, I, we, I, you can come on by Eki Hub University.

Alice Seba: You can sign up for one of the free classes and we do have a community there. Um, and also if you are interested in, you know, [00:33:00] getting that business up and running and like, if you’re using Etsy or something like that and you wanna have your own website, ’cause that’s. Super important that you have your own home base.

Alice Seba: Come try New mu@newmu.com. There’s a 14 day trial. We also have a community there, so happy to chat with you. We also, for New Mu uh, we do weekly in addition to regular support. Obviously you can reach us by email and we help you out with that. We have the community, but also we do these weekly live support sessions where we actually are on screen.

Alice Seba: So if you ever have trouble with anything in your own site, we can help you fix it. We can do it right on the, like we can. Do stuff for you. So there’s no reason to let technology to hold you back. And I love copy and content creation too, so always happy to help people out with that component as well.

Becky Beach: Oh, excellent.

Becky Beach: Y’all have all Alice’s information at the show notes@beckybeachshow.com. Well, do you have any last words for our listeners today, Alice?

Alice Seba: Well, I don’t that the offer is real. I love that you picked this topic. I [00:34:00] mean, we could have talked about a billion things, but your offer is the most important. A lot of people think their products, the product is important too, but it’s the way you present it.

Alice Seba: That is key If you want to, you know, start selling that product well. So we’ve given you a lot of ideas on different things to make those great offers. So focus on that and you’ll do well.

Becky Beach: Oh, yes, I definitely, well, thanks again for being here today. Thank you everybody. Bye. Have a great day. Bye. Thanks so much for listening to the Becky Beach Show.

Becky Beach: Please check out the show notes beckybeachshow.com and my membership business Business Beach Club to start and scale your own digital products business. Have a great day. See you next time in the Becky Beach Show.