In this episode of The Becky Beach Show, I sit down with Chelsea Clarke, founder of HerPaperRoute and Niche Investor, to dive deep into the world of website flipping. Chelsea shares how she went from blogger to broker, helping creators build and sell their blogs for profit. 

Whether you’re looking to exit a business you’ve outgrown or start building digital assets to sell, this conversation is packed with tips, valuation insights, and real stories of successful blog sales. 

If you’ve ever wondered whether your blog is worth something—or how to flip websites for extra income—you won’t want to miss this.

Get exclusive freebies from Chelsea here!

About Chelsea Clarke:

Chelsea Clarke is the founder of HerPaperRoute, a savvy investor, educator, and self-proclaimed content creation nerd. As a passionate advocate for women’s financial independence, Chelsea empowers female entrepreneurs to take control of their income and build profitable digital businesses.

She’s on a mission to help more women become financially self-sufficient by creating and scaling online assets. Chelsea also created one of the most comprehensive free business idea resource libraries available online, making it easier than ever for aspiring business owners to take action and thrive.

Transcript:

Becky Beach: Well, hey, welcome to the Becky Beach Show. I’m Becky Beach, and today’s guest is Chelsea Clark of HerPaperRoute and NicheInvestor. Chelsea’s gonna talk to us today about flipping your website to earn money. Well, welcome Chelsea.

Chelsea Clarke: Hey, thank you so much for having me here. Becky, so excited to be here.

Becky Beach: Oh, yes, yes.

Becky Beach: I’m just really excited to have you. I’ve been a big fan for years and we actually met in person at FinCon, which is a finance convention for bloggers and finance experts. And uh, it was really great to meet you. And you also valued my blog too. It was Interesting.

Chelsea Clarke: that was a lot of fun. It’s so cool to get to meet you in person, like when you get to put a real life.

Chelsea Clarke: [00:01:00] Like face to the person you’ve been following for so long. So it was really cool to get to meet you that way.

Becky Beach: Oh, yeah. Yes. Like I’ve been, um, getting your things. I first met, met you in the Genius Blogger toolkit. Well, I met you online and that’s, that’s how I, I found out about you. You actually have a, with this really popular website post where you’re like, um, promoting that, that toolkit, I think I bought with your link when I first heard about it.

Chelsea Clarke: Amazing Small World on that one.

Becky Beach: Yeah. So tell, tell us, how’d you get started doing this? Like, you know, helping people flip their websites and starting your business?

Chelsea Clarke: For sure. Well, I started out as a content creator, out as a blogger, uh, with Tumblr. Like back in the day before it was even, I knew that you could monetize a site.

Chelsea Clarke: I was just all about the content and sharing ideas. And I was working at a business brokerage and in the marketing department, not as a broker. Mm-hmm. And, um, we focused on brick and mortar businesses. That was what all the brokers did. They didn’t even. Look at a digital business, uh, as something to potentially sell.

Chelsea Clarke: And I was like, Hey, I [00:02:00] can combine my love for blogging and this interest in the digital space of selling websites. And I started to do it just myself. I would build a site, I would grow it, um, for a little bit, and then I would sell it, and then I would. Talked to my audience at my blog, her paper route, I would talk to that community about what I was doing with this new thing that I was doing with blog flipping.

Chelsea Clarke: Mm-hmm. And people just kind of, you know, ears started to pick up. So I had talked about all sorts of different passive income ideas and ways to make money. And it was always just like, oh yeah, that’s okay. But then when I started talking about blog flipping, it seemed like people. Were interested in hearing that from me.

Chelsea Clarke: Mm-hmm. And so I just kind of went all in on that because it was something I loved so much and I was actively doing and it was so fun. So what I ended up doing is I went through the International Business Brokers Association and I basically learned how to be a brick and mortar broker. But then I just applied that to the digital space.

Chelsea Clarke: And then I launched, uh, [00:03:00] the niche investor brokerage where we help people buy and sell. Blogs, e-commerce sites, uh, digital product businesses, online shops, stuff like that. And it’s just kind of growing now from there, which has been a really fun experience to get to be part of kind of a, it’s, it’s not a new industry, but there’s not, it doesn’t seem like there’s that many women doing it.

Chelsea Clarke: So it’s been cool to Yeah. You know, see more women getting into it over the years and seeing that community grow.

Becky Beach: Oh yeah. Every time I, I see someone like in a Facebook group saying, I wanna sell my blog. What do I do? I always tag you and recommend you.

Chelsea Clarke: Thank you. I appreciate that so much.

Becky Beach: Yeah. So like, what would be a reason somebody would wanna flip their blog or their website?

Chelsea Clarke: Yeah. Well, some people do it. Like as a business, they actually start the blog with the idea, the intention, that they will sell it one day. And I think that’s smart to start any type of business with an exit strategy in mind. Even if you’re thinking maybe I’ll keep this business forever, it’s still good to start it up with.[00:04:00]

Chelsea Clarke: Thinking ahead. ’cause things might change in 10 years. You might not wanna run the same blog anymore. Mm-hmm. And if you, just knowing that you have options, you don’t have to just, you know, cancel your hosting and delete everything, you can actually sell it to someone else. So we have a lot of people that.

Chelsea Clarke: Start that way where they start it with the intention, okay, they’re gonna build it for six months, they’re gonna grow it with Pinterest, monetize it with some digital products, add revenue, and then sell it for profit. And then we have the other creators who started their blog maybe years ago. They never even thought it would be an idea to sell it.

Chelsea Clarke: And then now they’re like, okay, I wanna sell now, so maybe I have to do a little bit of backpedaling just to get some things in order so that it could be ready for a new owner. And things like that would be. Maybe you would wanna depersonalize your site a little bit. So if you have a site mm-hmm. And you’re running it forever, maybe you’ve got photos of yourself or photos of your kids, might be a good idea to take those photos down and kind of depersonalize your site a little bit so that a new owner could easily put their name [00:05:00] on it and run with it moving forward.

Chelsea Clarke: But

Becky Beach: yeah, no

Chelsea Clarke: matter which side you’re on, you definitely have options for selling. And those are the main reasons that people sell. But it could also be retirement. It could be just their passions, their interests have changed. They’re no longer interested in that niche, or they feel like they’ve given everything that they could to that site and they wanna try something different.

Chelsea Clarke: Or maybe they just are in a totally different business. They’re not blogging anymore. There’s really so many reasons and there’s no wrong reason. Mm-hmm. Um, you know, when you feel like it’s time, then it’s time.

Becky Beach: Yeah, you’re so right. Like there was this lady, her name was Tracy Fogs, and she sold her blog and she ended up being able to pay off her own house.

Chelsea Clarke: I remember that. Yeah. It was a sales, wasn’t

Becky Beach: it called penny pinching mom or some, something like that.

Chelsea Clarke: Yep. She got a six figure sale for that one and it was great. And it was like a personal sort of lifestyle finance blog too, Uhhuh. So she was able to kind of make it where the new owners could keep her persona on it a little bit.

Chelsea Clarke: Mm-hmm. Because she really had built up that brand around her, her face, [00:06:00] um, but depersonalize it enough that people wouldn’t think she was still running it moving forward, but they kind of kept her brand. I think it was on like the, the about page, like this business. Yeah. Founded by this person, but it’s no longer actively run by that person.

Becky Beach: Oh, that, that was nice of them to do that. Like I, I like that. So she still gets credit for her site?

Chelsea Clarke: Yeah, definitely. And I don’t know if that’s still on the page. This was a couple years ago, but Uhhuh talking to Tracy, that was something we kind of mentioned years ago.

Becky Beach: Yeah. Yeah, it’s just really cool how you could do that.

Becky Beach: ’cause there, there was like a time when I wanted to sell Mom Beach, but then it started getting, getting more, it started making money again. ’cause at first it was kind of losing revenue. So what, what’s a good time to sell a blog? Is it when it’s at its peak of earning or, or like after it kind of winds down?

Becky Beach: Like what do you think?

Chelsea Clarke: I think it the best time to sell usually is when the revenue is, and traffic is on an upward trajectory. Mm-hmm. Because you’re gonna get more interest from buyers rather than something that is quote unquote tanking. It’s gonna be harder to sell. A site is really dropped in recent, um, time.

Becky Beach: [00:07:00] Mm-hmm. But

Chelsea Clarke: the caveat to that is. I actually think the very best time to sell is when you are no longer interested in it, because if you’re not interested in it, you’re not probably gonna be able to keep that trajectory going. So even if your site is on a decline, but you just know your passion’s not there, your, your, your mind is somewhere else.

Chelsea Clarke: Mm-hmm. That, that’s probably the best time to sell it because someone else could take it and run with it. Um, if you’re no longer willing to kind of put that love into it.

Becky Beach: Now you can usually tell when, when someone just doesn’t really care about their site. Like they don’t post anything new and like the traffic’s really going go on the wayside.

Becky Beach: So if you have, so when someone’s out there thinking about selling your blog, like definitely get in touch with Chelsea will have her information at the end. So how, how could somebody get, get their website valued?

Chelsea Clarke: So we, we offer a free valuation@nicheinvestor.com slash va. Mm-hmm. And what that is, is people can enter information about their traffic, their, uh, social followers, email list size, [00:08:00] um, revenue, the types of revenue, because actually sites can be valued differently depending on where they earn their revenue.

Chelsea Clarke: So I can give you an example of that. A site that earns from affiliate revenue, ad revenue, and digital products. Is the most valuable, most sought after because a new owner can, can continue that. They don’t have to have a special skill. Mm-hmm. To in order to keep that revenue stream. Assuming it will keep going.

Chelsea Clarke: Uh, whereas if it’s something that’s service-based, that’s gonna be harder to sell because the new owner would have to have your same skills and ability in order to do it or outsource it, and that could become another expense. Um, something people don’t know usually, but I always like to mention this is actually mm-hmm.

Chelsea Clarke: Sponsored income, like sponsored posts, brand deals, that kind of thing. That is actually not a very good revenue stream if your goal is to sell the business. Yeah, yeah. ’cause that’s like a one time. Deal that you made with a brand. Mm-hmm. That’s not something that’s recurring that a new owner can expect.[00:09:00]

Chelsea Clarke: So I would always just say, focus on the ad revenue, digital products, and affiliate revenue as your main kind of trifecta.

Becky Beach: Mm-hmm.

Chelsea Clarke: And then when you put that into the, um, the valuation form, you’ll get valuation from our team. And there’s no cost for that. And there’s no pressure. But then we provide some info if you are interested in selling it, and kind of give you a.

Chelsea Clarke: Suggested range of what it might be worth, what it could potentially sell for. Mm-hmm. And that range could be like a high, middle, low, so that you could really say, okay, if I want a fast, quick sale mm-hmm. I know I could price it at the lower end, I’m probably gonna sell pretty fast. Or if Yeah, I’m going in a rush and I wanna get the most and I’m okay to wait a little bit, well, uh, list it on the higher end and then we can kinda be open to offers and kind of take, you can take your time deciding what you want to accept or not.

Chelsea Clarke: Mm-hmm. Um, which is a nice. Kind of thing. You’re the seller is always in the power seat here. Yeah. Um, and we always wanna support our sellers to make sure that, you know, we’re getting them the best price we can get. Mm-hmm. Um, and then [00:10:00] also not no one’s pressured to have to sell. You really get to pick and choose your offers.

Becky Beach: Yeah, that is true. Why if someone’s out there listening, they go, well, I wanna sell my site, but I wanna remain anonymous. I don’t want everybody to know who I am. I don’t know want people to know my site. ’cause what if they search my site, you know, on the sim rush or the hres, and they find my traffic and then they start taking my traffic away with the skyscraper technique, you know, whatever those people do, and, and then I’ll lose my traffic and I’ll lose money.

Becky Beach: Like what do you get to say to those people?

Chelsea Clarke: Yeah, so we always offer confidential listings if someone wants it. So a confidential listing would be, there’s no, uh, we don’t write the name of your blog anywhere. We don’t give away any ident identification, cannot talk any information that identifies who the site is or who the seller is.

Chelsea Clarke: Um, and then any interested buyers, they’ll see. The general information of what the site’s earning uhhuh, but they won’t actually know the site and they’ll have to fill out an NDA and sign an NDA before they can, uh, see any of that, [00:11:00] uh, any of the revenue information or the site

Becky Beach: name. Mm-hmm.

Chelsea Clarke: And then that, that can help stop that too.

Chelsea Clarke: So, you know, there’s always another extra layer of protection for people.

Becky Beach: Oh, I really like that. So what percentage do you usually take when you, when someone sells your blog through you?

Chelsea Clarke: Yeah, so it ranges from 5% to 20%. So you pay a lower commission fee the higher your site sells for. So it, there’s a whole range.

Chelsea Clarke: But we do have a frequently asked, uh, questions page on the site that breaks that down. So you can see, depending on what your valuation is, how much you would expect to pay on a success fee. And that’s only paid if you sell your site successfully. So if your site doesn’t sell, you’re not paying anything.

Becky Beach: Oh, that, that’s great. ’cause I think someone would feel pressure. They go And if my site doesn’t sell, like do I still gotta pay? It’s a great, you answered that. So what would you, you say to someone out there that’s listening? I go, this sounds like a, a great, great offer and everything, but like, how do I get started doing this?

Chelsea Clarke: Well, I [00:12:00] think the first step, and it’s something that you’re probably already doing anyway as a creator, is make sure you have your Google Analytics attached to the site. So it’s tracking the traffic and you’re keeping records. So you’re keeping like a monthly profit and loss sheet, what you’re spending on the business.

Chelsea Clarke: Mm-hmm. What it’s earning. And then when you do your valuation, we’ll take a look at that and that can help us and the buyers to really understand the history of your site and that’s gonna give you a better chance of attracting those really great buyers, um, faster. Just those records.

Becky Beach: Well, how do you usually find your buyers?

Becky Beach: They just search you on Google your, your site, or how do you come across the buyers?

Chelsea Clarke: A lot of buyers come to us just finding us on Pinterest, on Google, and in Facebook groups. Mm-hmm. And then also in the her paper community, where we have a content creator sort of. Community of bloggers, um, a lot of our buyers and sellers come from that community too, and that they tell their friends and it just kind of snowballs from there, as, you know, with your, you have a good experience and you’re gonna wanna tell someone about it, and it just kind of [00:13:00] grows from there.

Becky Beach: Well, about how many sites do you currently have? Like, or, or on average, on your, um, on your.

Chelsea Clarke: We usually have about 25 to 30 listings at a time. Mm-hmm. And we offer listings for starter sites as well as established sites. Mm-hmm. And the funny thing is, is it’s really kind of can be seasonal, where there’ll be seasons where it seems like buyers just want established sites and those will sell really fast.

Chelsea Clarke: And then we’ll have seasons where it’s like, no, the starter sites are actually flying off the digital shop. Yeah. But that’s why we offer both, because you know, there’s different buyers for each market. Some buyers want a site fit. Has revenue, traffic, uh, community, social followers, big email list, and they’re willing to, you know, go down that lane.

Chelsea Clarke: They won’t even look at the starter sites. Mm-hmm. And then there’s people who are like, no, I actually just want to get something up off the ground. Like, I don’t wanna install hosting, I don’t wanna create those first posts. I just want a site that just has great content, a great domain, but maybe doesn’t have the traffic or revenue yet because they know how to monetize or they’re [00:14:00] interested in growing it.

Chelsea Clarke: Mm-hmm. And that’s where a starter site would be a better fit for those buyers.

Becky Beach: That’s interesting. You mentioned email list. Does anyone ever come to you saying, I, I just wanna buy the list. I don’t wanna buy the, the whole Sutter, do you make them buy the full Monty?

Chelsea Clarke: Oh yeah, we would definitely have them acquire the whole brand.

Chelsea Clarke: Um, I don’t think it’s morally and maybe even legal to sell an email list on its own nowadays. Oh,

Becky Beach: right, yeah.

Chelsea Clarke: Anything like that, we would always make sure. Okay. It comes with an email list, but you’re getting the domain, the brand, the socials, the website.

Becky Beach: Oh yes. I’m sure you have people ask that before, haven’t you?

Chelsea Clarke: Oh, definitely they do. And a lot of times buyers, sometimes they’ll buy a site with the intention to merge it into another site that they already have. Mm-hmm. Um, we see this with coaches a lot. So maybe you’re just getting started and say like a wellness meditation niche. You wanna start your coaching business and you just want some content.

Chelsea Clarke: And some traffic, maybe a community that’s already around a wellness niche and they’ll buy a, a wellness website on niche investor or [00:15:00] wherever they go in the market.

Becky Beach: Mm-hmm.

Chelsea Clarke: And they’ll just slap their name on it and now it’s their part of their coaching brand. So that’s something that we see a lot too.

Chelsea Clarke: It’s sort of another way to grow a business is to just not start from scratch. You can kind of get a jumpstart that way.

Becky Beach: Oh, oh yeah. Really like that idea. So do certain niches or niches sell better than others?

Chelsea Clarke: Well, I think from the data that I’ve seen over the last, I’d say I think five years, it seems like personal finance sites always sell fast.

Chelsea Clarke: Mm-hmm. People love to get into the finance niche, um, but. What I really noticed too is anything that’s around like mindfulness, mental health mm-hmm. And education, those niches or niches do really well too. And sometimes though a, um, aside from that, it really comes down to the profitability of the site, no matter the niche.

Chelsea Clarke: Mm-hmm. So if it just has, you know, this great organic traffic coming in and it [00:16:00] has a very active Pinterest account that comes with it. That’s gonna be high value, um, no matter the niche, but I would say stay away from niches that are like X rated, you know, anything. Oh, you’re right. Gambling. Yeah. Anything that’s harder to monetize with ad networks, then maybe that wouldn’t be a good niche to, to try to sell.

Becky Beach: Well, does anybody ever have second thoughts? Like they’ll put this set up for sale and then go, I, I changed my mind. Do they, can they take it down or they gotta wait a certain time, or what, what do you do about that?

Chelsea Clarke: Yes. That happens sometimes too. And of course it, it’s, it’s frustrating if there is an offer on the table that’s actually happened.

Chelsea Clarke: Yes, buyers were ready. And then the seller has second thoughts, but. I sympathize with the seller too, because it’s, if you’re not ready to sell, of course don’t sell. You know, so it happens, and you can always take your listing down at any time with our site, you would just have to wait 60 days to sell it to someone else.

Chelsea Clarke: And we have that, um, in place because we put an effort, [00:17:00] uh, advertising, dollars in promotion, in the promotion of your site. So it wouldn’t be fair if someone, you know, got all of that kind of exposure and then just sold it on their own. So that’s why we have the 60 day and then that protects us and the work that we put in for our sellers.

Chelsea Clarke: And it’s so far, like, knock on wood, that’s always been, you know, that’s, that’s never been a problem. People understand that. Mm-hmm. Um, we’ve also had sellers where I’ve actually been buying a site, ’cause we do. Have something where people can do a direct sale. If they don’t wanna go into the marketplace, if their site meets their eligibility uhhuh, they can just sell it to me and I’ll buy it personally.

Chelsea Clarke: Mm-hmm. Um, and that, that’s, you get a quick guaranteed sale. You don’t have to do negotiations and you don’t have to pay any commission. If you do it that way. So that’s like a nice alternative that we have. And there’s actually been times when I’ve been, you know, the, I’ve put the money in escrow. I’m so excited.

Chelsea Clarke: And it’s only one time this happened and, and the girl decided, you know what, I’ve actually changed my mind. I was up all night. I, I, I’m not ready to get rid of my sight. [00:18:00]

Becky Beach: Yeah. It’s

Chelsea Clarke: sad I wasn’t able to get that one, but I, I can’t be mad like I’m a creator too, and everyone on my team is also a content creator, so we get it.

Chelsea Clarke: We know like you’re never pressured to sell something if you’re not ready.

Becky Beach: Yeah. ’cause my, my little, my mom beach side is my online baby. And there’s been times where I thought, oh, I would like to sell this. But then I thought, oh, I don’t think I could, ’cause I, I’ve had this little baby for 10 years. Right?

Becky Beach: Yeah. I can kind nurturing it. I’ve grown an email list with it, have a store on it. I have all my pictures, my information on there, and I just don’t think I could do it. I’m sure a lot of people are in the same boat. Totally. So, um, so you, you mentioned before escrow, like how, how does that work?

Chelsea Clarke: Yeah, so escrow, we use, um, a great escrow service where a seller can send their money to be held securely while we do like the website transfer.

Chelsea Clarke: So, or sorry, the buyer can send the money. So while we’re doing the website, trans. For, uh, with the seller to the buyer’s account, knowing that if anything goes wrong, we can cancel [00:19:00] escrow and they’ll get their money back and the seller will get their site back. Mm-hmm. So that’s just a nice layer of security there for any transaction.

Chelsea Clarke: ’cause we do sell worldwide. So having that escrow to protect the buyer and the seller is just you. We would never say, Hey, just sell it on PayPal, because that’s, people can actually steal your site if they’re using PayPal. So escrow.

Becky Beach: Oh, I didn’t know that. ’cause yeah, you would think that PayPal would add, add an extra layer of security ’cause then you could follow a dispute.

Becky Beach: So you’ve had people try to do

Chelsea Clarke: that. Oh gosh. Yeah. So, um, I’ve seen it happen, so not with us ’cause we always use escrow, but there was a time that someone decided they wanted to use PayPal for whatever reason. They didn’t wanna use escrow uhhuh. And then we said, okay, there’s some issues that can come up, like it’s your decision, but this could happen.

Chelsea Clarke: The seller could file a complaint, oh, sorry. The buyer could file a complaint and then just retrieve their money after they’ve got your site.

Becky Beach: Oh, no. Then you, no,

Chelsea Clarke: your, your, your site’s been stolen. Um, and so, you know, we all, we told them that, and [00:20:00] unfortunately that did happen. So now we don’t even bother telling people, we just say, no, don’t do it.

Chelsea Clarke: It’s just too, you know, it’s too risky. Always use our secure. Escrow service that we provide, that’s part of our service. Mm-hmm. And, um, you know, it’s just gonna, who? Nobody wants their site stolen. Oh

Becky Beach: no, I can, I would, I would be really upset. Oh.

Chelsea Clarke: Oh God. It’d be horrible. Yeah. Fortunately it was a starter site, you know, it’s still bad, but it wasn’t a huge, huge loss or a huge expense.

Chelsea Clarke: It was a smaller one, so, you know, it could have been a lot worse. But still.

Becky Beach: So does this escrow service, is it like a third party? Do they charge extra fees?

Chelsea Clarke: It’s a third party and they charge a, a nominal percentage fee. And the buyer and seller, it’s, it’s all outlined when the transaction goes out. So you can kind of see what the fees are.

Chelsea Clarke: Mm-hmm. And the seller pays that fee. It just comes, like, it just comes off of the price that they receive from the buyer. So they don’t have to add in any money. It just comes off of the [00:21:00] price.

Becky Beach: Well, what if, um, somebody buys one of the sites and then they find. That it’s not making money as they thought it would.

Becky Beach: Like, can they get a like a refund or how does that work?

Chelsea Clarke: Oh gosh. Well, fortunately that doesn’t really happen because the thing is you have to do your due diligence before entering into a sale agreement. Yeah. You have to make sure that you understand the revenue streams you’ve asked. Um, the seller, and you’ve also asked us brokers any questions that you have so that before you put your signature on that saying, yes, I understand what I’m buying.

Chelsea Clarke: Mm-hmm. You really do understand it. So if you acquire a site and then, oh, well it’s not making any money anymore, then it’s like, well, did you pin anything this week? Like, did you keep kind of things going on, like the seller said would be required?

Becky Beach: Yeah. Um,

Chelsea Clarke: we always make sure that the education is there for buyers and sellers, so that.

Chelsea Clarke: You know, you’re not buying a lemon. And also so that we’re not listing a lemon, we gotta make sure we understand what we’re selling too.

Becky Beach: Oh, definitely. I’ll have to look on there. ’cause I would like to, [00:22:00] to get like another site. ’cause I, I wanna do like a travel blog. Oh, cool. Because I wanna start like a Texas travel blog and I thought of doing my own, I bought the domain top Texas travel, but I’d rather get a site that’s already going on and then like, maybe just add that domain or do something.

Chelsea Clarke: Yeah, you could move the content to that domain. That’s a good domain that you got.

Becky Beach: Because I, I would like, like to do something with that domain because I, I love Texas and I love, I, I know a lot about it. Like I actually was born here and I just thought that’d be an interesting blog to start.

Chelsea Clarke: That’s great.

Chelsea Clarke: Yeah. Especially now with so much kind of us travel going on internally in the states doing a, a us like a state travel blog is smart.

Becky Beach: Oh, definitely. Yeah. So what would you say to someone out there that want, wants to find you and learn more about this?

Chelsea Clarke: Awesome. Yeah. Well, first of all, thank you so much for having me, Becky.

Chelsea Clarke: This has been so much fun to get to get face to face with you again. Um, anyone who’s interested, you can find me. I have two sites, so her paper route.com mm-hmm. Is where I [00:23:00] teach about blog, flipping and growing, monetizing your blog. And then niche ve niche investor.com. That is where we list websites. You can go there to browse sites that are for sale.

Chelsea Clarke: Mm-hmm. If you’re on that side, or if you wanna find out. How much your site could potentially sell for, you can get a free valuation there. And we have a free community with lots of resources and education under both, uh, both sites.

Becky Beach: Oh, awesome. And do, do you have like a freebie for our listeners today?

Chelsea Clarke: Absolutely. Yes. Sorry, I should have mentioned that. Um, if you go to her paper route.com/join, we have a free toolkit for content creators. Mm-hmm. So people who want to learn how to grow your site and monetize it with the intention of possibly selling it down the road. So inside that toolkit, we have a profit and loss sheet.

Chelsea Clarke: Fill it out every month to kind of track your revenue. We have eBooks and resources and stuff to help you with the website growing and flipping side of things to make it not [00:24:00] confusing because it really, there’s a few things you need to know, but it’s not hard and anybody can do it.

Becky Beach: Oh yeah. Yeah. I might look, look into, look into that because I got like some other sites, you know, that I just haven’t been doing anything with.

Becky Beach: Like ones about houseplant. I know that. Oh yeah. Sounds really stupid.

Chelsea Clarke: No, that’s cool. We actually sold a Houseplant blog recently.

Becky Beach: Oh, you did? Yeah. It

Chelsea Clarke: got lots of attention. So there’s the market for it.

Becky Beach: Oh, okay. Okay, well, I’ll put all Chelsea’s information in the show notes@beckybeachshow.com. Well, thanks much for being here today, Chelsea, do you have any last words for our listeners?

Chelsea Clarke: Thank you so much, and I would just love to say that anyone who feels a little bit overwhelmed with the idea of selling their business, honestly, anyone, like I said, anyone can do it. There’s really simple steps to it, and as long as you are tracking your revenue and you’re keeping your, um. Google Analytics connected, so you’ve just got that history that buyers can see that’s going to give that trust that buyers need.

Chelsea Clarke: That’s [00:25:00] going to show that you are, you know, you’re genuine. You’re making sure that every, all your financials are really, you know, tickety boo. It’s okay if your site’s a little messy. It’s okay if you know you have a community that’s kind of all over the place, or maybe you have an older site that doesn’t have as much traffic anymore.

Chelsea Clarke: Mm-hmm. As long as your content is quality and you’ve been keeping good records. You’re gonna be just fine. So don’t be scared to get evaluation. There’s no pressure there.

Becky Beach: Oh, excellent. Oh, okay. Well make sure to check out Chelsea at our, our show notes BeckyBeachShow.com. Well, thanks so much for being here again, Chelsea.

**This is AI transcribed.