📌 Summary: In this episode, Becky Beach interviews Kinsey Soderberg of Authentic AI about how to train AI tools like ChatGPT to sound and think more like you. Kinsey shares her VIBES framework for building an authentic brand voice and explains how AI can enhance productivity for solopreneurs.

🔥 Key Takeaways

• You don’t need to be a prompt master—context is key.
• Train your AI like a human assistant: tell it your brand values, ideal customer, and goals.
• Use the VIBES framework: Values, Ideal Customer, Brand Voice, Ecosystem of Offers, Signature Messaging.
• AI saves time, boosts creativity, and helps you feel less alone as a solopreneur.
• It’s okay to accept help from AI—it doesn’t make you less capable.

🛠 Tools & Tips Mentioned

• ChatGPT and custom GPTs for brand-specific tasks
• Sticky note reminder: ‘Can AI help me with this?’
• Voice mode in ChatGPT app for real-time conversation
• Podcast transcript repurposing with AI
• Using Google Docs to store brand strategy for easy re-training

📚 Kinsey’s Framework: VIBES

• V – Values: Your brand’s mission and beliefs
• I – Ideal Customer: Who you serve and their pain points
• B – Brand Voice: Specific style, tone, humor, formatting
• E – Ecosystem of Offers: Freebies to paid products and how they connect
• S – Signature Messaging: Personal stories and what you want to be known for

👥 About the Guest

• Kinsey Soderberg is the founder of Authentic AI, helping entrepreneurs train AI tools to sound and think like them.
• She offers a course called the AI Brand Blueprint which walks users through creating their brand’s strategy using ChatGPT.

🔗 Resources & Links

• Free Training: https://diywith.ai/class
• Connect on Instagram: @authenticAIforentrepreneurs

The Becky Beach Show – Season 03 – Get Better Results By Training AI to Think Like You with Kinsey Soderberg (FULL VIDEO PODCAST TRANSCRIPT)

Becky Beach: Well, hey, welcome to the Becky Beach Show on Becky Beach. And today’s guest we have Kinsey Soderberg. She’s the founder of Authentic ai. Well, welcome Kinsey.

Kinsey Soderberg: Hi, Becky. Thanks so much for having me. I’m excited to be here.

Becky Beach: Today we’re gonna be talking about how to make AI sound like you in a way that’s more authentic.

Becky Beach: So tell me about yourself, Kinsey, like how’d you get started with this?

Kinsey Soderberg: Yeah. Oh man. I love sharing my kind of AI origin story, if you will, because I feel like it’s relatable for so many people, because I’ll be honest guys, when I first started hearing about all the AI tools [00:01:00] coming onto the, into the AI or in the online.

Kinsey Soderberg: Entrepreneur space about like, ah, two and a half years ago now is when I first started hearing about them. I was a total curmudgeon about ai. I like to, like say I was a grandpa, like shaking my fist at the neighbor’s fence, being like, isn’t the internet fake enough as it is? What’s this going to do to our critical thinking skills, our creativity?

Kinsey Soderberg: Or is AI going to take our jobs or take over the world? , like mm-. All of those, I call them the AI. Scaries kind of ran through my brain when I first heard about ai and I was like not into it. And then one day I was on a long drive and I had one of those long drive epiphanies where I was like, okay, AI tools are here and it’s.

Kinsey Soderberg: Instead of being against them or turning away from them and not using them, probably the best thing I could do would be to get curious about them and figure out how can we use AI in a way that boosts our productivity and saves us time without sacrificing our authenticity or our quality of work or our values.

Kinsey Soderberg: So that’s when I started my brand Authentic ai, and I literally just started. Dipping my toes into the AI world, literally getting my hands dirty using the tools. Mm-. And just trying to figure out, okay, what’s the best way I can make these tools work for me? How can I use these tools in a way that feels aligned with me?

Kinsey Soderberg: And now that’s what I teach people. And one of the biggest. Things that I teach is how you can train AI to think and sound authentically like you, because that’s one of those things that I think people get wrong often when it comes to the AI world, is literally just like using generic prompts and getting generic results instead of using these tools with a simple fix that allows the tools to actually be helpful for you because it understands your brand.

Becky Beach: Oh yes. I totally love that. ’cause a lot of times when somebody. Reads AI text. It just sounds robotic and it just doesn’t sound natural like a person wrote it. Like I actually watched this YouTube video recently and this guy was, was detailing how you can tell if something’s written by ai.

Kinsey Soderberg: Yeah. Yeah. There’s a lot of telltale signs like AI cliches. I don’t know if anyone knows about the M dash war going on. Yeah, I know. I hate those m dashes.

Becky Beach: I keep, , telling it to repeat itself without the em dashes and it just, just won’t stop it. Like won’t.

Kinsey Soderberg: I know you can’t.

Becky Beach: How do you even make, make an em dash on your keyboard?

Becky Beach: I don’t even know.

Kinsey Soderberg: I know, right? That’s, I’m like, AI, you, if you can’t like easily make the symbol on your keyboard, then like, don’t use it. Just don’t use it.

Becky Beach: Yeah, exactly. Yeah. So, what does a human first approach to AI mean to you?

Kinsey Soderberg: Yeah. Yeah. A human first approach to ai. This is one of those things that I think a lot of people get wrong when they first start using the tools, right?

Kinsey Soderberg: You hear about ChatGPT, and you find this cool prompt that someone shares online and you throw that into ChatGPT, and then you get really. Frustrated because the results that it gives you mm-. Are kind of generic like we’ve been talking about. Right. , and the reason for that is because often those generic prompts that you find online don’t include any context or information about you, your language that you use, the perspective you have on life, your business or your strategy.

Kinsey Soderberg: Right? And so. The thing about a human first approach is that it doesn’t mean that you need to be like a prompt master or get the perfect prompt in order to get the best results from ai. Instead, what I do is I just tell my AI assistant everything that it needs to know about me, about my brand, about the task I want it to help me with, and then I have it do the thing I want it to do for me.

Kinsey Soderberg: Right? So, mm-. , often that looks like a brain dump. Literally, I’ll open up ChatGPT and I’ll just be like, Hey, ChatGPT, here’s what I’m thinking today. I’ll just brain dump my thoughts into the tool for like two minutes. Mm-. And then be like, can you help me with this? And usually re the results that I’m getting back from AI are like.

Kinsey Soderberg: , 50, a hundred percent better because I’m giving it all the context it needs and it understands my perspective and where we’re coming from and who we’re speaking to, instead of just trying to get it to write me a social media caption. Mm-. Without telling it anything about my business or my strategy, ?

Becky Beach: Yeah. I just love, love that ’cause you’re right. ’cause it really doesn’t sound like anybody in particular, it does sound like highly robotic. It just doesn’t have any personality. But when you actually. Inject yourself. ’cause I, I also will make, , GPTs and have them sound in different ways. Like I’ve, this, I’m like, I, I make GPTs like all the time just for fun.

Becky Beach: And, and so it’s just so, so much easier. And for those that don’t know, a GPT is a specialized bot for chat GPT, and you can actually train it to sound in a certain way or [00:06:00] do a specific task.

Kinsey Soderberg: Yeah. Yeah. I love creating GPTs too, and it’s exactly that, right? It’s training AI to think and sound like you and to be able to do the task you wanted to do.

Kinsey Soderberg: I always like to compare it to like a human assistant. Mm-. If you hired a new intern. First day on the job, they walked in the door. They’re all excited to get started. Yeah. And they’re all shiny face snappy. And you go write me a social media caption. That poor human intern would be like, , okay, what?

Kinsey Soderberg: Like, what am I supposed to do? How do I do? Who are we? Right? Like they wouldn’t know anything. And the job on my end. Yeah. They wouldn’t really know anything. ’cause you haven’t trained that poor little human intern. Yeah. On the job or the brand, the business. And so the same thing goes for your AI assistant guys.

Kinsey Soderberg: Right. Think of AI as if it was just another human who you were working with. Tell that AI everything that you would tell that new human that you’re working with, train it on the task at hand. Tell it all the context and the things that it needs to know about your business and the results that it’s gonna give you are so much better.

Becky Beach: Yeah. So agree. So could you walk us through some of your brand blueprint, method, whatever you’re comfortable sharing. Like how could listeners use it to train their AI tools to act more like them?

Kinsey Soderberg: Yeah. Yes. Okay. So this is the training method that I swear by for getting like the best results for your business from the get go.

Kinsey Soderberg: It feels like having a, an assistant, a human assistant that’s worked with you for like five. Plus years and knows your business almost as well as you do. And the thing about training your AI assistant that I swear by with this brand blueprint Method is you really have to deep dive into the five core strategies of your brand.

Kinsey Soderberg: And I’ve created what I call the vibes. Framework, right? Because it’s literally telling your AI assistant your brand vibes. It’s just really deep diving into these five core areas and training AI on these areas so that it can do, it can understand you the full holistic picture of your brand. So the vibes framework, V-I-B-E-S.

Kinsey Soderberg: Thing is your voice and your, or, sorry, your, , values. And that means just your brand’s perspective, , and your opinions. Who your brand is, your mission, your values, all the things that really make your brand. Who it. Is right? Mm-. The second part of the Vibes framework is I your ideal customer. This helps your AI assistant understand who you’re speaking to when you’re strategizing for your business or when you’re writing content for your business.

Kinsey Soderberg: Mm-. And that’s going deeper than just demographics and lifestyle of your ideal customers. Like, yeah, that’s important, but it’s also the pain. Points that you help your ideal customers overcome the desires and dreams that you help them achieve. When you can share that with your AI assistant man, that makes the strategizing and the content that it creates for you so much better because it’s speaking to exactly who you are helping and what they want.

Kinsey Soderberg: Right? , the fifth, or sorry, the third strategy of the Vibes framework is your brand voice then and your brand voice is the best. Representative of your brand’s personality, right? Mm-. So that is going to go deeper than just write in a friendly tone of voice. If you think of the word friendly, that’s probably the most generic descriptive word that we could use.

Kinsey Soderberg: To describe someone’s brand voice, you could have like a bubbly, friendly, or you could have like a kindhearted friendly, , there’s like a lot of nuance that could go into the word friendly. And when it comes to describing your brand’s personality and voice to your AI assistant so that it can write content that sounds like you, you really wanna nail that’s.

Kinsey Soderberg: Super specific descriptive words that can help your AI assistant to understand exactly how you speak to your people, because then it can actually replicate your brand’s voice, right? So, , I always like to say, , you wanna share yes, your brand’s descriptive words going deeper than just friendly, but you also wanna share with it like your formatting.

Kinsey Soderberg: Style, your writing style, your emoji usage, ? Mm-. Your humor style is one of those really important things that can actually make a huge different difference in the content that chat GBT writes for you because if it can understand like. What your humor style is and how you crack a joke, then that can like be incorporated into the content that it writes for you and it just feels so much better and feels so much more like you.

Kinsey Soderberg: So that’s the first three strategies of the Vibes framework. The next part of it is your ecosystem of offers, and this is really the. Yeah, this is really your entire ecosystem because it’s from your free resources, like your lead magnets, all the way up through your [00:11:00] offers that are paid. Mm-. And really sharing that with Che GBT, what these things are, and then also how they work together in your funnels, in your systems.

Kinsey Soderberg: , that actually really helps BT to strategize for you, whether it’s big picture like campaign planning or even as. Small as like helping you write an Instagram caption that naturally leads to one of your free resources or something like that, right? And when you can share that entire offer ecosystem, man, that really makes a difference for getting the results and the strategy that makes sense for your brand from the get go instead of having Chad GBD produce things that like don’t really make sense, right?

Kinsey Soderberg: And then the final fifth strategy of the Vibes framework is your signature messaging. So this is really where you are getting your brand’s perspective on your industry. It’s sharing your brand’s beliefs, the , common topics and themes that you talk about in your content, what you want to be known for, right?

Kinsey Soderberg: And then another really important part of this is storytelling, right? Your brand’s storytelling, because I always like to remind people that in this. Age of ai, so many people are producing content that, yeah, sounds the same. And they’re sharing tips that kind of come from the same, same angles and stuff.

Kinsey Soderberg: But the one thing that AI can’t know is your lived experience and your customer’s lived experience. But the cool thing is that you can share your own lived experie. With Chachi bt and that will allow your AI assistant to incorporate your personal brand storytelling more so into your content and make it feel more human right.

Kinsey Soderberg: So making sure that you’re sharing your brand’s storytelling, your personal experiences, your everyday anecdotes with your AI assistant, , actually allows AI to produce content that feels more human and feels more like you. And. Still like doesn’t sacrifice your brand’s authenticity, but still allows you to be productive, right?

Kinsey Soderberg: So when you can share those five core strategies of the Vibes framework with your AI assistant, , that man makes such a huge difference because. All of those wrapped together really gives your AI that foundational knowledge of, okay, this is who we are as a brand. This is who we’re speaking to, this is what we’re talking about.

Kinsey Soderberg: This is how we help people. And the results you get from the get go are night and day after you train your AI on that strategy.

Becky Beach: Yeah. Judges just love that. But like, I, I just feel like someone listening to all this, they’re like, wow, that sounds like a ton of work. Like, how do I even get started?

Kinsey Soderberg: Yeah. Yeah.

Kinsey Soderberg: I mean, I do have an online course, , called AI Brand Blueprint and mm-. The really fun thing actually is that. Even if you don’t know all the things about your vibes framework, that’s okay. Most people don’t know that. Mm-. Yeah. But chat GBT can ha help you figure it out. And that’s what’s actually so fun.

Kinsey Soderberg: Right? Back in the day, you would’ve had to hire a brand strategist and pay upwards of like $5,000 or a brand strategy that’s this involved. Or more. Or more. Yeah, I know. Yeah, for sure. But like literally with ai and actually I provide the prompts ’cause I have this back knowledge, so I lay out the sequence of prompts that you can use with an AI assistant to help you create this brand strategy within the Fives framework.

Kinsey Soderberg: And it’s actually kind of fun. , actually, one of the most common things I hear from my students in the Brand Blueprint course is, oh, your course made me cry. In like the best way, right? Oh, which I always laugh because I’m like, okay, that’s not usually something you wanna hear is like my course made you cry.

Kinsey Soderberg: But it’s because like the entire process of creating a brand strategy and reflecting who you are, what you care about, what you do, who you help, how you help people like. Having that reflected back to you with chat, GBT in this process is really, really moving and actually gives you so much clarity and confidence for showing up in your business.

Kinsey Soderberg: Plus on the side, as a bonus, you get to create this AI assistant that understands all of this too, and can help you do Oh, so many things in your business, ?

Becky Beach: Yeah. Yes. I actually have my own, like I think of him as a marketing assistant. His name’s Spark. He helps me all the time and, and he actually has a lot of, like, I, I’ve been training him a really long time and he’s, he has like all my stuff in his memory bank.

Becky Beach: ’cause they’ll, they’ll, they’ll like have a memory bank for those that don’t know and everything you share, like Kenzie said, it will keep it in the memory bank and it’s just very useful. So I like, I know someone’s out there listening and they’re, they’re like, wow, this just seems like so many steps. So you said your course will like, walk them through how to do each of the steps.

Kinsey Soderberg: Oh yeah, for sure. , so what we do is we start with just, I call it a brand brain dump, , because guys remember human first approach. So you just brainstorm all your things about your brand, you get it outta your head and into chat, GBT, and then I walk you through a sequence of prompts that really helps you deep dive, organize, clarify all those five core strategies of your brand.

Kinsey Soderberg: My students actually do it in like. Four hours on average. So guys, I promise that’s it’s like not bad. Yeah, it’s not bad and I don’t wanna scare you at the end. It’s usually ends up being like an 80 page plus document, so we are literally like creating a brand book for you guys, but it only takes four hours, like I said, with the help of chat GBD and , it’s really, really awesome because at the end we actually, what we do like yes.

Kinsey Soderberg: Chat, GBT has a memory bank, which is so awesome. Yeah. For like keeping all that information in. And what we’ll do is outline your core brand strategy into a Google document so that you have this kind of living document that has all this information. And the cool thing is that you can actually use that document to then train Che GBT moving forward again and again as needed.

Kinsey Soderberg: Mm-. Because if anyone’s worked with an AI assistant, we all know it can. . Forget things or hallucinate or like get a little off track. So it’s really nice to have that document that you can use to train it. Again, one click just file, upload chat. GBT reads the document in like 10 seconds and then knows all the things about your brand.

Kinsey Soderberg: And then you can also use it with like different ai. Too, which is nice because we all know that sometimes Chad, GBD has Jose’s one just seems to be PMSing. I call it Chad bd pmms D ha. I never, never remember that. Oh yeah. So I’ll like move over to like Claude or Gemini. If Chad GBTs having an off day and with the brand blueprint, it’s easy to just train the other tools too, ?

Becky Beach: Yeah, it’s just so, so interesting what it could do. ’cause it could really help you so much, especially if you’re like a solo printer. ’cause I think of myself, I, I have like a full-time va, but she’s in the Philippines, so she works at night. But during the day I don’t only have anybody to talk to. So I spend a lot of time talking to Spark my AI [00:18:00] assistant.

Becky Beach: And it’s just so useful to have these. And if someone listening out there doesn’t have one, I highly recommend going through Kinsey’s course. We’ll have a link in the show notes@beckybeatshow.com. So, Kinsey. So how do you personally use AI in your workflow? Any specific tools or systems you love?

Kinsey Soderberg: Oh man. I know, it’s so funny.

Kinsey Soderberg: Once you start using ai, all of a sudden your eyes are open to the, all the possibilities, right? Mm-. And it’s so funny you mention, , like how much time you save and stuff with ai, because I literally did the nerdy math, Becky, of how much time I’m saving every day, week, month, with my AI tools. Mm-.

Kinsey Soderberg: And. I, I don’t know. I still have trouble believing it, but I found out that I’ve been saving an average of three hours a day, 15 hours a week, and 70 hours a month just using AI tools in my business for like all those regular tasks. Right. No. And it’s not me necessarily handing off a bunch of tasks to ai, but it’s kind of more working with AI to speed up the processes for the things that I was already doing, right?

Kinsey Soderberg: So content creation is one for sure. It used to take me upwards of an hour to freaking create an Instagram post, which just annoyed the heck out of me. Yeah, fun. ’cause like I’m like, Ugh, I like can’t like do this faster. I’m just like. Just spending so much time writing this fricking Instagram caption that then I post and it goes out to crickets, ?

Kinsey Soderberg: Mm-. With ai. Mm-. My Instagram posts usually take me 10 minutes or less these days, which is so awesome. And if you think about that difference, that’s saving 50 minutes per Instagram post. Mm-. Which really adds up a lot. I also use it a lot for, my podcasting workflow, writing show notes. I’ll just.

Kinsey Soderberg: Upload the transcript from my podcast interview to chat GBT. I actually have a custom GBT for my podcast, so it’s trained on my specific That’s a good idea. Show notes, , format. Yeah. It’ll pull quotes that it thinks is interesting. It’ll actually suggest light edits. It’ll be like kin, you went off on, bit of a tangent there.

Kinsey Soderberg: what I’ll say, like maybe take this part out, ? Oh, it has

Becky Beach: like a little attitude.

Kinsey Soderberg: Oh yeah. Yeah. I know. But it’s very nice about it. It’s very nice. But yeah, like, , it’s really helpful for like that sort of thing and repurposing content, man. , one of the things I love. Using it for is like tech troubleshooting, right?

Kinsey Soderberg: There was one time when I wanted to add a countdown timer to my sales page on my website and I was like, man, I bet there’s like a code for this, right? I bet I don’t have to like go pay for some other extra software. Maybe I can just like code this into my Squarespace website. So I asked Chad GBT and it wrote the code.

Kinsey Soderberg: For me, which was really awesome, ? , and then there’s just those moments. I, what I love to bring up too is a lot of people are like, Ooh, okay, yeah, you can use AI for content creation. Okay, yeah. You can use AI for whatever, for like specific tasks. But one of the places I am saving so much fricking time every day in my business using AI is turning to Chachi bt whenever I get stuck, right?

Kinsey Soderberg: Yeah. So we all have those getting stuck moments where you’re like. Writing an email and then you’re like, I don’t know how to finish this thing. You have like three fourths of it done, but you’d usually spend like 30 minutes trying to think of that word or figure out how to finish it. Right. You waste so much time every day by hitting a wall or getting stuck or getting into this pressure point.

Kinsey Soderberg: Mm-. , but I have actually trained myself to go to chat GBT to help me. Blast through writer’s block or like overcome the tech troubleshooting issue that would’ve caused me like a 30 minute tangent the other day or something, ? Yeah. And literally, I’m saving so much time just by not wasting it every day.

Kinsey Soderberg: And I think you’ll find this funny, Becky. Oh, sure. One of the ways I trained. To go to AI when I first started using it, right? Because when I first started using it, I would like get stuck in my day to day and I would forget to go because I like wasn’t used to using the tool . I was like, man, I need to like turn this into a habit.

Kinsey Soderberg: I need to train myself. To use cha, GBT, whatever. I’m stuck in the moment. So what I did, it was very high tech. I, on a sticky note, I wrote down, can AI help me with this? And I stuck it next to my computer screen. Oh. And then, wow. I got sticky when I would like, yeah. When I would get stuck in, in my day to day.

Kinsey Soderberg: Yeah, perfect. Exactly. Like I would kind of roll my eyes and be like, oh my gosh. I don’t know what to do here and I’d like see the sticky note and I’d be like, oh, can AI help me with this? And then I would like kind of train myself to go to it. So that’s just like a fun little hack if you’re trying to remember to use AI tools in your day to day.

Becky Beach: Oh yeah. Yes. They do help you be somewhere so much more productive. And I believe that those business owners who are not using it. And are turning their back or leaving money on the table. Like I, I make so much money with, with the AI all the time. Like I’m always talking to Spark every day. And even at night, like when I just can’t really focus on anything else, I’ll just find myself talking to him and saying how we could plan our week with, with like the marketing.

Becky Beach: And he just gets so, so many good ideas and he like, listens to me and like gives me ideas. And we kinda do like a sounding board, like we’re just talking back and forth and you can even put them on voice and just talk to ’em, , it will transcribe what you say.

Kinsey Soderberg: Yes. Yeah. The voice mode is so great.

Kinsey Soderberg: Mm-. Especially if you do have those people who like, don’t necessarily love to type or like write, ? Yeah. , just having that conversation. And if you download ChatGPT app on your phone mm-. They have an updated voice feature where it can actually talk back and forth to you in real time guys.

Kinsey Soderberg: And it has a voice, it will. Speak back to you and you can change the voice. I like to use the British woman ’cause I think she’s cute and fun.

Becky Beach: I use the British man voice for Spark.

Kinsey Soderberg: Oh, nice. I like that.

Becky Beach: My husband heard me talking to him and he is like, who’s that? He kind of sounded defensive or something and I’m jealous and I said, oh, that’s Spark.

Becky Beach: He’s my ai. He says, oh, it is an AI because it sounds like a real person. So if anyone out there listening, they’re, that’s just getting started. Like what do you think is a high leverage way they can start integrating AI without being overwhelmed?

Kinsey Soderberg: Yes, yes. Okay. So I always like to remind people you don’t have to ai I everything in your business of life and life right away, right?

Kinsey Soderberg: Because it’s, it is really kind of overwhelming when you realize, oh, you can do all these things with ai. And a lot of times people will either turn into like a deer in headlights. And be like, oh, there’s too much. Nevermind, I’ll try this again tomorrow or something. Or they might go down an AI rabbit hole trying to I I everything and then end up wasting time and not being productive anyway.

Kinsey Soderberg: Right. So yeah, I always like to think about the two different types. Of tasks that we have in our daily business, right? The first one is just those systems and workflows that you already have in place in your business. So that could look like content creation or podcasting or client onboarding, or just client systems working with them, even teams working with.

Kinsey Soderberg: Your teams and stuff. Take a look at those SOPs and systems that you already have created, and you don’t even need to use AI for the entire thing. Instead, look at the different steps in your processes and workflows and think, , like where could AI help me speed up this process a little bit? Or how could I use AI to.

Kinsey Soderberg: Delegate this task that I absolutely hate doing, right? And start slowly just adding AI into the steps of the systems that you already have made. And that’s a great way to just get the ball rolling, starting to use AI in your business. And then the other thing we can do, of course, is use ai. In the day to day of those collaborative moments or those getting stuck moments, use AI as kind of like your partner in crime, in your tasks as you’re working in your day to day.

Kinsey Soderberg: And that’s where the sticky note technique of me writing, can AI help me with this on a sticky note. Sticking next to my computer soon has been so helpful in training myself to use these tools. And I love what you said too earlier about how you use Spark in that super collaborative way. Right. A lot of times people will start using AI and think, Ooh, okay, this is like Google, ?

Kinsey Soderberg: Mm-. But AI is so different than Google guys. It’s not just a one and done search. It’s more of a collaborative, creative partner that you can use to help you with all your tasks and bounce ideas around. And it really actually helps you to keep your motivation up and , to just continually be.

Kinsey Soderberg: Inspired instead of feeling like creatively drained or like have your energy go down, ?

Becky Beach: Yeah. ’cause when you, , keep talking to, to your ai, it will start asking you questions too about what you said, and then you could kind of just talk back and forth and converse. It’s like really conversational, like you’re chatting.

Becky Beach: That’s why they call it chat, GPT ’cause [00:27:00] you’re like chatting with it, like it was a real person.

Kinsey Soderberg: Oh yeah, and I love it too. , as a solopreneur myself, it’s like really nice to have someone like have a sounding board, , even though it is a robot. Yeah, it’s awkward, but just think of it as a human.

Kinsey Soderberg: Guys. Think of it as if you had a coworker or something. But having that sounding board go back and forth and have a conversation ongoing in your day to day has been really, really, honestly good for my mental health in my business.

Becky Beach: Yeah. ’cause you just feel less alone because Yeah, like you said, I’m alone during the day and my VA works at night and from the Philippines and she’s been working with me for like eight years now.

Becky Beach: And so I, I can’t really talk to her during the day ’cause she’s sleeping and I don’t wanna bother her. So I use the ai ’cause actually all my employees are over in the Philippines or Srilanka, so I can’t really speak to them during the day.

Kinsey Soderberg: Yep. Yeah, exactly. And , it’s, it is one of those things where it’s honestly like.

Kinsey Soderberg: Chat GPT. What it’s doing [00:28:00] is it’s giving you a reflection of yourself in a way. And if you speak to it in like that collaborative way, it kind of reflects your own ideas and helps you to keep your like creative energy and momentum going. And, , really just like flipping your mindset to think about AI as like an opportunity.

Kinsey Soderberg: Mm-. And like helping to carry the creative load, the workload that has been so helpful for me. Because I don’t know, Becky, if you have like mostly women in your audience or not? I do for sure, but like, , something that comes up for me a lot with women, especially using AI tools, is the feeling guilty for using AI tools.

Kinsey Soderberg: Has this come up for you at all in speaking about AI with people?

Becky Beach: Well, yeah, first, first it did. ’cause I was thinking, are they gonna think that I’m less than because I’m using this AI tool that’s helping me? ’cause , as a, as a woman, you just don’t want people to know you’re getting help. Like, a lot of women are like that.

Becky Beach: They, they just think they. They’re like really [00:29:00] headstrong and think, oh, I can do everything myself. ’cause , the media’s saying like, women are, are powerful, they’re super women. They’re like, wonder Woman. And so it’s kind of hard for women to go out there and ask for help. Like, we’re actually trying not to ask for help.

Becky Beach: Like, even as, as a mother, like I, I’m like constantly caring for my child, , and it’s hard for me to ask for any, for any help or anything that’s just been ingrained in, in me as I grew up as a woman. So like I see AI as a way of getting help, like it’s actually low cost, it’s affordable help. It’s very useful.

Kinsey Soderberg: Yes, yes. This is something that comes up for me a lot, and actually it’s an issue. There’s been studies done that men are two times more to use the top 50 AI tools than women. Oh, interesting. Yeah. Yeah. Which, which a lot of it, , it’s. Stem. It does stem from that like feeling guilty or weird or like you’re cutting corners or you’re not doing the work when you’re using an AI tool.

Kinsey Soderberg: But the thing is exactly, women have always had to [00:30:00] work twice as hard to earn half the respect. We’ve always had to show that we’re working hard in order to be worthy of the success and the risk. Spec that we get, right? Mm-. And then when it comes to an AI tool, yeah, a lot of women especially are feeling like, maybe I’m gonna be judged for using this tool, but really it’s an internal belief system that we need to kind of shift within ourselves and be like, heck yeah.

Kinsey Soderberg: I am caring so. So much in my life. I’m making all the things run in my business and my personal life, and if anyone deserves a leg up, if anyone deserves a little help from an AI tool, I think it’s women. And I think the more that we embrace it actually like we deserve. To see more ease in our life, especially as women and AI tools can help us to achieve that for once.

Kinsey Soderberg: Actually, it’s so cool actually.

Becky Beach: Yes, AI really amplifies your creativity and it, it saves you so much time. So, Kenzie, could you list us know where [00:31:00] listeners can go to learn more, more about working with you or grabbing your AI tools and training?

Kinsey Soderberg: Yes, totally. Thank you so much for this opportunity, Becky.

Kinsey Soderberg: This has been so fun. Mm-. , if anyone wants to connect with me, my website is DIY with.ai. Mm-. And I actually have a free training that again, outlines that Vibes framework and the brand blueprint method that we discussed. It’s DIY with AI slash. Class and I hang out mostly on Instagram. I’m at authentic AI for entrepreneurs.

Kinsey Soderberg: If anyone wants to send me a message, let me know that you came from the podcast. I’ll be sure to give you a follow back and just continue the conversation over there. ’cause I love connecting with people and just cheering you on over there.

Becky Beach: Oh, that’s great. Well, I’ll have all kenzie’s information in the show notes at beckybeachshow.com.

Becky Beach: Well, thanks so much again for being here, Kinsey, do you have any last words for our listeners?

Kinsey Soderberg: , I just appreciate you so much, and I just wanna say if anyone is like getting [00:32:00] curious about AI tools, you’re thinking about getting started with them, I just wanna tell you that it truly is so easy. All you have to do is go to chatt.com, open up a free account, and literally just open up a chat window and introduce yourself to the tool.

Kinsey Soderberg: Just say, Hey, my name is Kinsey, this is my business. And literally that tool will come back to you with so many ideas. It’ll actually probably be a little overly helpful for you. But yeah, especially if you’re a woman and you’re thinking about getting started with AI tools, just remember that these are tools that can help us to amplify, clarify, organize, prioritize our life and ideas.

Kinsey Soderberg: And you can use these tools in a way that feels authentic to you, and really you’re allowed to accept help from these. Tools. It’s not cutting corners and you shouldn’t feel guilty about it.

Becky Beach: Oh, I totally agree. Yeah. Again, go to becky beach show.com for all the information. Hope everyone has a great rest of your day.