In today’s episode, I’m talking with Angela Wills who is a business coach about how to pivot your business. Both of us have pivoted our businesses over the years and we are sharing our secrets!
Visit Angela’s website here!
Check out Angela’s Course Coach GPT program here!
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About Angela Wills – Freedom-Focused Digital Entrepreneur

Angela Wills is a longtime online business owner who left her factory job in 2007 to build a life of freedom on her own terms. With roots in ecommerce dating back to 2002, she taught herself web design, digital marketing, and email sales—generating over $1 million in online revenue.

As a solopreneur and mom, Angela has built her business around flexibility and real-life experience, teaching thousands how to start and grow freedom-based businesses. Through her brand Living Lifestyle Freedom, she helps others create income without burnout by sharing practical, proven strategies grounded in over two decades of doing it herself.

The Becky Beach Show – Season 03 – The Secret of Pivoting Your Business Successfully with Angela Wills (FULL AUDIO PODCAST)

Becky Beach: Welcome to the Becky Beach Show. I’m Becky Beach, and today’s guest is Angela Wills. She’s a coach and course creator. Welcome Angela.

Angela Wills: Thank you, Becky. Happy to be here.

Becky Beach: Oh, yes. Like I used to be an Angela’s membership when I was like an, I was new to like serving business owners. What, what was it called again?

Angela Wills: Oh, I had a few names, but I had uh, uh, gosh, laptop Lifestyle University and uh, laptop Lifestyle Business Club. I just named it a couple different things over time. But yeah, it was one of those probably that you

Becky Beach: were in. Oh yeah. [00:01:00] Yes. Like that was really fun and it was really like, helpful. So like, I’ve known Angela a very long time now, and I’ve, I’ve, I’m just a big fan of yours.

Becky Beach: Like, you’ve just done so much. And today we’re gonna be talking about pivoting because I understand you pivoted your business quite a lot, and I’m sure people listening or thinking, well, like, my business isn’t working out anymore, what should I do? Should I, you know, go into another direction or pivot, like, yeah.

Becky Beach: So like, tell us about yourself, Angela.

Angela Wills: Yeah. Becky, I’m a big fan too. I love what you’re doing, so I’m, I’m just happy to be here. But about me, uh, well, I’ve been in business since 2002. My son was born in 2002. He just turned 23, and I started my first business when he was. Four months old because I just wanted to be able to have like flexibility and freedom and that was something that was just so important to me at that time.

Angela Wills: And I was at the time a chemical lab technician, you know, driving the commute an hour. Over an hour to work, like rush hour traffic, and I just didn’t wanna do [00:02:00] that once he was born. So I decided to start a business and at the time I was selling physical products, but I learned about a lot about putting up a website, about email marketing, copywriting.

Angela Wills: I learned from really some really smart people kind of back in the day we’re talking like 2004, 2005. I joined like. A mastermind group with other moms. Mm-hmm. And just learned a lot. Learned a lot about how to sell online. Like not only ’cause my business wasn’t about online when I got started, it was soaps.

Angela Wills: I made handmade soaps that I had learned how to make from scratch. Like, uh, you know, with like lie and all kinds of like essential oils and different. Natural ingredients. So I made these soaps and then I had to figure out how to sell them, right? So I went to craft shows. I did home shows, I did home parties.

Angela Wills: I tried online. I got in stores. Like just whatever I could think to do. So, I mean, I am an original pivot in terms of pivoting my business from that to learning how to. Build things [00:03:00] online. And then I was trying to figure out something to sell online. I tried like a soap making newsletter that didn’t work out so much.

Angela Wills: So I just kind of like shifted from one thing to the next till I found something that worked. My thing. First thing that really worked well was virtual assistants and, you know, not to go too long into my story. I think I’m, I’m going way too far back. So then from virtual assistants up till today, I’ve done all kinds of different things and that’s what we’re gonna talk about a little bit, I guess today is pivoting.

Angela Wills: But, um. Uh, I just kept learning and growing and ended up teaching people how to build businesses online, and that’s where I am today. Oh,

Becky Beach: yeah. Yeah. That’s part of story. And I remember when I was in your membership, you also were, had a new baby too. Like, so you also, how many kids do you have?

Angela Wills: I have two. I have a son who’s 23.

Angela Wills: Yeah. And a daughter I forgot. Forgot to mention my daughter. I, I mention her all the time now. My son is usually the one who doesn’t get much mentions ’cause he is older. But I have a daughter who’s [00:04:00] 11 and uh, yeah, it’s been. Those 23 years of having some young child who depends on me. Yeah. And that’s the only way I know how to raise, uh, you know, how to build a business.

Angela Wills: Sometimes. I used to say I was raising a business while raising a family. That was like kind of a tagline I started to say because it just, it’s just something I’m used to doing both at the same time. Right.

Becky Beach: Oh yeah. Yes. I love how you said you were selling soaps, but then you’re trying to find like, like your, like an audience for it online too.

Becky Beach: So like how did you get into, you know, serving business owners?

Angela Wills: So it went, it went to the initial. The initial time where I finally, it finally clipped to me to do that was like in that mastermind group I mentioned, I had been like networking with those other moms as I was trying to build soap business and I could see them, you know, doing a lot of online business and I.

Angela Wills: Thought to [00:05:00] myself that I would like to help them with the skills that I had learned as I built my soap business. So I was, at the time, um, I had taken a job at a factory ’cause I like the soap business wasn’t working out. Yeah, yeah. So I went to a factory. My son was four years old, I think. When I quit the factory, I think he was four, somewhere around there.

Angela Wills: Oh, maybe six or something. He was in kindergarten, so I was like at the factory and they would shut down once a year for this big cleaning. It was like a car parts factory. They’d shut down and I was inside of the. Ovens where the mm-hmm. Car bumpers got painted. Oh no. Like scraping, no scraping gunk off the ovens.

Angela Wills: And I was like, I will not be doing this next year. And so in that mastermind group, I saw these moms and I was like, well, I have skills. I could help them with their website, I could help them, you know, set up. Product photos or, well, I wouldn’t take their photos, but like upload their [00:06:00] photos or edit their podcasts.

Angela Wills: You know, they were doing a variety of different things, but I had skills to help them with that from my own business. So I offered VA services and that’s where I broke in to starting online business. I came a VA and I did that from. 2007 to 2012 and then, you know, just kept continuing to develop skills, working with people, building my own businesses, and, uh, you know, till, till I just kept, um, wanting to create more freedom.

Angela Wills: And that’s where I started making digital products and things like that.

Becky Beach: Oh, yes, digital products are definitely where it’s at. ’cause I, I just love how you don’t have to keep any inventory, you don’t have to do any shipping. You can. Mm-hmm. Like, you just, you know, make things and you can make it over and you can just make it once and just sell it over and over and over, like infinite amount of time.

Becky Beach: It’s just wonderful. I’m so glad that I, uh, also started doing digital products ’cause I was doing drop shipping. I would drop ship [00:07:00] women’s purses. This was before Covid. I made a lot of money doing that. But then during Covid, the Chinese factories closed, so I could no longer really drop ship. So I, I just turned more towards to my digital products.

Becky Beach: Like I really emphasized, you know, making printables and like getting things in my Shopify store. And, and now I’m here, here, here today. You know, I’ve been a really, really good business, you know, getting, you know, doing, serving lots of people, you know, so I’ve been like really happy too with how things have turned out.

Becky Beach: Yeah, because they always get to pivot. ’cause I pivoted for being like a drop shepherd into selling intentional products. You know, so like that, that, that’s just crazy how stuff works out like that.

Angela Wills: Yeah, and I think you always kind of pull your skills from one thing to the next. Like that’s how it’s always worked for me.

Angela Wills: And whenever I’m like working with coaching clients, I’m like, well, what? ’cause people will often say like, what should I do? But I think it’s good to ask yourself like, what skills do you have? Like what can you take into the next thing? What, what is something you can transition with that will help you do that smoothly?[00:08:00]

Becky Beach: Oh yes, de definitely. So what, what kind of skills from having the candle business like helped you in your business today?

Angela Wills: Oh, there were so many things I learned from that business. Like I, the, one of the first things I remember learning, I mean, your community may know Alice Siba. I Oh yeah. Yes. I love Alice.

Angela Wills: Yeah. A different product. Uhhuh. Yeah. So Alice, and that was her community, uh, you know, her and Kelly McCaw. That was, that was an area where I learned a lot of things and like one of the first things I learned with that. That soap, soap making business, like I was selling soaps and bath salts. And bath bombs.

Angela Wills: And Alice looked, Alice did a review of my site, like my soap making site. Uh, it was called Rain Kiss. She did like a video and she showed me like, instead of saying soap, say, um, relaxing essential oil. Soap or something like that. Like she was taught me copywriting by going through my site and saying, be more descriptive.

Angela Wills: Like create, [00:09:00] uh, you know, a feeling around what it is that you’re selling and things like that. So I learned copywriting, um, I learned about. Creating websites, which I had a little bit of a knowledge in that from college ’cause I, I had a friend who gave me code of HTML in college and I just kind of played around with it.

Angela Wills: But like those kinds of skills from that soap business translated into, I. Like finding customers in the early days, um, I was actually just able to put up a site and people found me on the internet because not very many people were selling handmade essential oil soaps on the internet. So when someone was looking for it, like they found me through the search engines and stuff, and I didn’t even do anything to try, like they were just finding me.

Angela Wills: Um, but like I learned to, you know, serve customers, customer service, I learned, uh, you know, email marketing. Graphics, images, copywriting, like so many tools that I then took into virtual assistants, [00:10:00] but into, into everything I’ve done. So like they just build on each other, right? Like those, those skill sets.

Angela Wills: And that’s something I’ve said when I teach WordPress design, like I have a. Course on WordPress and I say mm-hmm. Like, this is a skill I’ve been using since 1999. Like it’s still useful. So you like learn skills that you can just continually, hopefully, continually use. Right? And there’s always new things, but there’s some, some skills like really last, a very long time.

Becky Beach: Oh, yes, definitely. Yeah, about the same for me when, when my dropshipping, because, uh, I, I learned really good customer service because, like, it, it could take like three months for the persons to come to the customer and I had to, you know, deal with customers. They’re really, really upset that their package was taking so long to come to them.

Becky Beach: And I kept, you know, like say, oh, I’ll just give you like a bonus and I’ll, I’ll like actually make these bonus jewelry pieces like bracelets and necklaces and I’ll just ship them that, you know, to hopefully tie things over. Because the Chinese factory was the [00:11:00] one shipping out the purses. Right. And so I just developed this customer service skillset.

Becky Beach: And I, I still use this today, like if someone has a problem with their product, you know, like, or maybe they haven’t gotten it. ’cause I, I deliver bonuses with, with affiliate products. And my VA will do it. And like o over a couple days, my VA had the, had time off. So I, um, wasn’t doing it because that’s, that’s, that’s her job.

Becky Beach: And this one customer was really upset because they didn’t get their bonus and they were really upset about it. So I said, oh, oh, no. Like, uh, ’cause my said my VA’s been off and we don’t work weekends, you know, so she’s been leaving for a bonus for like five days. So I, I just gave her another bonus, you know, to make up for it and gave her other bonus and just, just to make her happy.

Becky Beach: ’cause I. Because I, that, that’s just what I learned from doing the draft chip was that appease the customers. Like if they’re upset about something, then I would make it right. You know, that it is

Angela Wills: such a good skill because like you, it’s. Word of mouth. They tell other people, they go from an upset customer to a happy [00:12:00] customer.

Angela Wills: They’ll buy from you again. Uh, I, I just rewarding to know you can help people out. And, and I mean, it, it kind of comes down to, you know, a lot of times just, just being really helpful as much as you can and that, you know, that’s a skill that you can practice. And I think that’s something that happens as you grow your business.

Angela Wills: You get more practice too, right?

Becky Beach: Yeah, there’s just always something to learn because, uh, like, like for about 25 years I was just doing web developing and, you know, designing, like doing user experience design. And, and over time I just, I just had the skillset that I just didn’t feel like I was being challenged anymore.

Becky Beach: ’cause I, I knew everything there was really to about it. But then of course AI came a lot, lot later after I already quit and everything. ’cause that, that’s a lot, lot to learn now too.

Angela Wills: Right.

Becky Beach: But I’m just glad that I, I got into this business because I was very bored, you know, doing that kind of work, like doing the web development.

Becky Beach: And as I would, I would just sit there and code and I even have to think about what I was doing and I would just write 90 words per minute, just all day. My hands were starting to. Have trouble, [00:13:00] like, uh, I, I was even getting carpal tunnel. I was in the kitchen and I was holding the glass and it just showered to the floor because my hands were in such bad shape from all the coating.

Becky Beach: Even that skillset translating my into my business too, because now like I have the, I know how to code Python and other coding languages and I’ve been using that with ai, with the chat GPT, ’cause that that’s built on Python. So I’ve been making like GPTs with Python scripting and just custom apps and stuff.

Becky Beach: Yeah. So it just really translated from that. ’cause anything you’ve done in the past, you could take that and bring it to your business. Like what, what were you doing before? You said, you said working at a factory. What else have you done in your corporate life?

Angela Wills: Oh, I was, so before the factory, the factory was um, kind of a something ’cause it was close.

Angela Wills: Mm-hmm. But before I quit my job, I was in chemical engineering technology. Oh wow. Yeah, it was, well there was a col so we have college and university here in Canada, so it was a [00:14:00] college diploma that I had. And then I, uh, well at first I had worked for an environmental consulting firm. I think that was my first out of, out of college job.

Angela Wills: And then, um, that was interesting. I was going around helping people drill, like helping the environmental firm mm-hmm. Who worked for the government. They were drilling on government owned houses. They were drilling new wells. So I would go out and tell, you know, people where to drill the well or things like that.

Angela Wills: So it was an interesting different thing from what I’m doing now. Another job I had, I was going on top of tanker trucks to sample chemical samples that came into a chemical display. Disposal area, uhhuh. Then my last job was, uh, working at the Ministry and environment where I was testing water samples.

Angela Wills: So completely different life from working online and starting a business and doing all that stuff. So I just kind of really, that was my biggest pivot I ever, I guess,

Becky Beach: yeah, that, that, [00:15:00] that’s quite a, like a do doing stuff like that and coming to telling digital products and courses. Man, that that does is a great shift.

Becky Beach: Yes. What would you say like a, a biggest challenge you’ve had when it comes to pivoting and bringing, bringing over your other audience from your other position you may have, like your other business? Yeah.

Angela Wills: Well, I think that sometimes it works really well and other times, you know, people aren’t interested.

Angela Wills: So like, I think the pivots when they’re smaller and adaptable, and when you have like, already kind of let your, your community know that. You know, you do sell other things. Like I think if you sell relevant things that may not necessarily be that related, um, what am I, how am I gonna, how can I say this?

Angela Wills: Like, one of the things I shifted to at one point, which w was one of my. Biggest mistake, so I’ll tell you about that in a second. But one of the things I shifted to was this, um, company that sold, uh, they’re called [00:16:00] Tower Gardens, and they sell, uh, they, you grow plants in them. And so the shift that I made from, uh, teaching people like li lifestyle, laptop, lifestyle to.

Angela Wills: Saying now I’m selling plants, was that we need to have energy, we need to be healthy in order to run our business. So if you can tie things together, that’s a way you can pivot. But you know, that was a big pivot and you know, not everybody came with me with that one. And I understood there were other pivots I made that were smaller.

Angela Wills: Um, so, so sometimes they just came ’cause it just made so much sense. Like it was a nice simple thing that what they were like, okay. You’re we’re a virtual assistant, but now you’re offering courses on things. So like we’re still in the business realm, right? Like I was helping business owners as a virtual assistant, and then I kind of shifted and I had a list.

Angela Wills: I started building a list when I was a virtual assistant, they stuck with [00:17:00] me pretty. Easily because it was like, okay, now you’re doing courses that still helps us grow our business. Right? So that kind of pivot made a lot of sense and it, it kind of shifted. Another thing I did and I learned over the years was building my list based on values.

Angela Wills: You know, I’m a mom who works from home, who, you know, freedom is so important to me. So people were following me more, not just for one thing, not just for one product or one. Type of topic, they were following me. ’cause I was talking about what’s important to me and sharing how I’m doing that in the world, you know?

Angela Wills: Mm-hmm. And so that was more where I could continue to pivot and people will come with me, you know? And, but the more drastic the pivot, the, the, the less, you know, the less likely people are gonna come. But then some people said they stayed, you know, just to kind of see what I was doing. They weren’t necessarily interested in it, but.

Angela Wills: And the ones who stuck around. When I pivoted back [00:18:00] to the old thing I did, ’cause in, in the last case I pivoted out of a business, kind of closed it down, tried a new thing, it didn’t work out, and I pivoted back. And so I’ve been three years into kind of rebuilding that and, uh mm-hmm. Some people had stuck around through the whole thing.

Angela Wills: So that, that was fun. And some people rejoined me again, you know, as I started rebuilding. And, and that’s okay too. So like, as long as you’re. Sharing and you’re being authentic and you’re letting people know what you’re doing. Like they’re, they’re just kind of rooting for you. They’re not, you know, I think a lot of people think, oh, everybody’s gonna be so critical of me and they’re going to, you know, not like what I did because I changed something.

Angela Wills: Yeah. They’re just, they just wanna see you in like, they, they pe most people want, want you to do well and they wanna learn from you if they can. And so that’s kind of like how I look at it.

Becky Beach: Oh, yeah, I can definitely relate because my, uh, my, my business I was doing was like the mom [00:19:00] beach.com. It’s like a mom blog for moms, and I’ve, I’ve been doing that 10 years and there’s, there’s people from that community.

Becky Beach: They’re now over to my other community. I’m still doing that blog too, but. A lot of the moms, like, just, there’s many of ’em that was in my Facebook group and now they, they’ve come over to my other businesses. Like they, I encourage them to start businesses too. Mm-hmm. So they followed me. ’cause I, first, I was just talking about saving money and making money and like, like, like occasionally side hustling, you know, it was like a hobby.

Becky Beach: Not really, you know. But not really, you know, using it as a business. Like I was mostly focusing on making money, saving money, like side hustles with that blog. But now, because I’m now a serious business owner and I do this full time, like a lot of the moms are coming over to my other businesses and, and I, and I do throw out an occasional email, like right now I’m promoting this bundle for, uh, printables and stuff.

Becky Beach: And I, um, promoted that to my mom beach list. And there was a lot of people that bought that from the mom beach list. You know, so there are still moms interested in making money and saving money, you know, and all like, as well, I mean, make it [00:20:00] making money, I’m sorry. And, um, and that goes over to my other two businesses, like the PLR Beach.

Becky Beach: They’re interested in, you know, using done for you, you know, PLR and also the other business, which is like courses and the membership and everything. So you can still bring over your past, you know, people in your business to new businesses.

Angela Wills: Absolutely. And you know, they, they know and they, they know you.

Angela Wills: They get to learn from you and they trust you. I, I, I almost said that. No, like in trusting that said so. Oh yeah. That’s real. Yeah. I know it’s

Becky Beach: cliche, but it’s real.

Angela Wills: Yeah, it’s definitely real. And that’s, it’s just an easy way because they’re. They’re very comfortable with learning from you. Right? And they, they wanna know, okay, well what’s Becky doing to make, to make money?

Angela Wills: If, if it’s, is it something I can do? It just makes sense. Mm-hmm. And to, to make sure you share that with people. And if you don’t, they, they might wonder. Why you haven’t shared it. Right. They might be curious. [00:21:00] And so, oh,

Becky Beach: yeah. Yeah. Because if you’re not sharing, not sharing, I like, I don’t even call it selling.

Becky Beach: I call it sharing. And if you’re not sharing, you know, something that you’ve made that could help other people, that’s like unethical of you, you know? And it, and it’s selfish, you know? So that’s why I kind of, kind of use that for selling. ’cause a lot of people think, oh, I’m, I can’t sell. I’m like, worried about gonna sound like a cheesy salesperson, or, you know, I’m, I’m just gonna be bugging people.

Becky Beach: Like, no, if you have something that you made. They could really help somebody else and like transform their lives, then you, by all means, you need to share it with them. You just scream it from the rooftops.

Angela Wills: Yeah. Yeah. You did such a good job of that too, like, and I think it really is, it comes down to intention and people, it’s easy for people to tell where you’re coming from after a while.

Angela Wills: Like they can see, and you know anyone who’s worried about selling, you’re probably not the person. Who needs to worry about it. Yeah. Because the people who are doing things that are just like unethical or imposter [00:22:00] kind of things, you know, those people don’t worry about it. If you’re worried about it, you’re probably fine.

Becky Beach: Oh yeah. Yes, of course. Like, you know, there’s just so, so much you could do with online businesses. There’s so many different nations out there. Like it doesn’t matter where, where you come from, like your past, whatever you’ve done in the past as a jab, you can definitely translate those skills over into a starting a business.

Becky Beach: So what would you, let’s talk about complimentary offers. Like what, can you have you, do you have you have any, um, examples of complimentary offers you’ve done from one business to the next?

Angela Wills: Um, so you mean like separate sites, separate businesses? How I’ve like kind of complimented those. Oh yeah. Yes.

Becky Beach: Because I thought that was like a talking point we were gonna mention.

Angela Wills: Yeah. A complimentary offers. Well, one time. This is kind of out there too. But one time I started selling lipstick. Mm-hmm. And like, you know, women in Business Confidence lipstick, it, it kind of like, it was a fun little side thing, [00:23:00] but, uh, it did, it did sell as well.

Angela Wills: So I, I was selling those for a little while. That’s a little bit like kind of out there. I do, I like to throw in things that are unexpected too. That’s just kind of fun for me. Yeah. But, um, yeah. Other complimentary offers would be like even just now. I, I think it’s like really, it’s really helpful to have like different offers in your own business.

Angela Wills: So, you know, I’ve got a membership, I’ve got courses, I’ve got coaching, and I know you do a lot of similar things like that. And like, I think those are all complimentary. ’cause not everybody will want everything in every format. So then when you’re, one of the biggest mistakes I think people make is thinking their list is like, oh, my list only wants.

Angela Wills: Courses or, oh, my list is all people over 60. Like, there’s like, I mean, maybe you can get some really good stats and I’m not, I’m not great at that kind of stuff. Becky, I feel like you might be a lot better at like, kind of digging into the stats and finding out the actual numbers of people or data and [00:24:00] stuff like that.

Angela Wills: But if you’re, if you’re just assuming people are like all one thing in your email list or in your community on Facebook or wherever it is, like there’s, there’s such a variety. So the more you can offer that is. Complimentary so that people can like. Buy multiple things, but also you’re going to find there’s people who will buy one thing and not buy the other.

Angela Wills: So the more you can like mm-hmm. Kind of encompass that without overwhelming your yourself. Of course there’s only so many things we can do or create. Yeah. But then we can scale with by getting help. And of course, new tools out there right now can help us as well, but mm-hmm. Um, yeah, I think that’s kind of some examples.

Angela Wills: I feel like there’s more though. Like I even just recently started doing services. I kind of came back around to that and I’m doing VIP days for services where I’m getting in and I’m like. Building a website for someone. [00:25:00] I just did like a webinar funnel for a client this past week and you know, that’s very complimentary and it’s something I’ve only recently, like, I was excited to do because I do like, like you were talking about being bored.

Angela Wills: Like I’ve been selling courses since 2008 and it, it does kind of get very repetitive and I’m not the kind of person who likes repetitive stuff. Like I need new challenges. So getting into working with clients again, I, I. I learned, meet Edgar. I started learning Kajabi, right? Like so new challenges there, new novelties for me and getting paid, like I’m not charging my clients to learn the software.

Angela Wills: So, but I kind of like, took an hour and a half, got familiar with it, and then used, you know, used that to work on the VIP day for my clients. So like, things like that complimentary and. Able to help my clients move forward. The ones taking my courses, and you know, the clients who hire me to work with them.

Angela Wills: That’s a service that works for both of [00:26:00] those kinds of people as well.

Becky Beach: Yeah, I see what you mean. Like there was a, a time like I was doing services, like Yeah, I come from a web design background and development, so I was making mobile apps for people on Upwork and also like websites for them and, and, um, as a service, like, yeah, for a long, quite, quite a long time.

Becky Beach: Like as I was, you know, doing the digital products selling and the blogging. You know, now I just, I don’t think I would go back to services myself. Mm-hmm. Because like, I just don’t, don’t like the, um, the constant pressure of having to deliver and at a certain time and having somebody constantly ask me like, what, when is it gonna be done?

Becky Beach: When is it gonna be done? ’cause I don’t want that, you know, to hand over my head. I enjoy my freedom. Like I want to be able to do what I want each day. And I can, you know, make a course, you know, like I’ve been making this one course all week, you know, I can just make the videos and then I know that I’m gonna be selling it the rest of my life, you know, unless I need to update.

Becky Beach: Of course. ’cause it, it does, it probably is a type of course that needs constant updating. ’cause it deals with Yeah. AI tools. [00:27:00] Yeah. So, uh, yeah, I, I just don’t think I would go back to services myself because I, I just didn’t really like it. Plus, I, I’m worried about my hands by, like, like coding too much. I think it might hurt them.

Becky Beach: Because I, at that point, I was gonna have to, I think I was gonna have to need hand surgery, but I’ve done a lot of, you know, physical therapy with my hands to get better.

Angela Wills: Yeah. For me, the services are only temporary. It’s not like I’m going to do it for a long time, but I wanted to kind of get back in and see, you know, see what, what’s happening out there.

Angela Wills: And I felt like it was a good way to work with people. But also, I only am doing VIP days, so I’m Oh, okay. Only showing up. For those five hours and we kind of get something knocked, knocked out in that time. And then, so then it’s like. Still completely like a, a freedom based thing because it’s like, do I wanna do two this month or 10 or none?

Angela Wills: And you know, that way I kind of am getting my, myself back into the pulse of what, and that’s just for [00:28:00] me. I want, like, if, if I continue to do it beyond a year or so, it, I’ll build it into an agency and that is a very potential possibility for me to then have other VAs. As part of an agency and it’s only VIP days, so that’s kind of just like I do.

Angela Wills: I like to throw out new things and like try out new things. It’s not guaranteed I’m gonna stay there though. That’s the whole art of the pivot, I guess is what we’re talking about today, so,

Becky Beach: oh yeah. Yeah. So like for those that don’t know what is a VIP day, like I have a little like sense of what it might be, but I’ve never done one before, so like, let us know what it is.

Angela Wills: Yeah. So what I, um. Uh, it’s, it’s a day where you go in. And so for how I’ve set it up, I guess is how I can explain it ahead of the time. Ahead of time, someone’s gonna hire me, they’re gonna say, well, I want my website set up, or something like that, right? So let’s say it’s a website set up. I’m gonna meet with the client.

Angela Wills: I. Ahead of time. Gotta make [00:29:00] sure we got all the logins. I got a good understanding of what they wanna do. So that’s like maybe an hour and some clients don’t need it at all. They just give me the information. But some clients might need it. And then we go in for the full day, which is like a five hour day.

Angela Wills: Where I’m in a Zoom room and they’re in the zoom room as well. They don’t have to be working on anything. But I want like the, uh, the point of the day is that I can reach them really quickly. ’cause if you are doing services as a virtual assistant, this is one of the things that was one of the biggest frustrations for me as a virtual assistant is like.

Angela Wills: You could take two weeks to try to get logins if your clients are not organized and stuff like, you know, like the login didn’t work and now you have to go back and fix it. And so things like that are happening. So, um. When you’re sitting there for five hours, you can knock out a lot of stuff. If, because like I am quick, I’m good at what I do.

Angela Wills: Yeah. Uh, the client’s right [00:30:00] there. I also have a DHD and I can hyper focus so I can like get a lot done in five hours. It’s like, you know, instead of hiring someone and having to wait. 30 days having to do all these back and forth emails, like you said, you know, as a service provider. You know, having that like pressure to deliver at a certain point or, and like none of that happens in this kind of service.

Angela Wills: I think it’s something I could teach to VAs at some point as well. I’m just like, I’m just getting into trying it. But I think it’s very effective for both the service provider. The business owner to just knock something out in five hours and it’s done like it was on your list. You wanna hire someone to do it, or you wanna do it yourself, but you haven’t done it yet.

Angela Wills: So that’s kind of like, that’s how, that’s how it works. It’s working. It’s working quite well. I like it.

Becky Beach: So does a business owner have to be on, like a call for five hours with you? Like how, how does it work?

Angela Wills: So you could do whatever you want. You’re basically in the Zoom [00:31:00] meeting, and then the client will mute and turn off the camera.

Angela Wills: I’ll mute and turn off the camera, but the point is that the client’s available so that if something comes up as I’m working that I can ask. ’em. So yeah, it is a dedicated like day where that client is decided, okay, this is important enough that I just wanna dedicate to be in this zoom room for five hours available to the client, to the, to the va so that we can just get it done.

Angela Wills: That, yeah, kind of, that’s how it works.

Becky Beach: So what, what happens if it takes you longer than five hours?

Angela Wills: Um, it’s like, it’s not a promise of a certain thing. It is like a VIP day where we get done whatever we can do. So it’s not like, okay, I promise you’ll have this done by the end of the day. So it’s up to the client to kind of figure out, okay, make sure you’re organized, make sure you have what you know.

Angela Wills: So for me, a couple that I, and I’ve just started doing this, like this is just like a brand new like testing venture, right? Um, but the one client, I [00:32:00] did a webinar setup, so she. Actually did stay on the day with me for the first time. We did two days, um, just this past week. So the first time she stayed on with me.

Angela Wills: Oh, actually she also got off because she got off to record a webinar. She already had the webinar ready. She had the slides ready and she had done it before, but she wanted to record a version that was more evergreen, so she recorded it. Oh, and yeah, so she went and recorded it. I was doing all the setup and Kajabi getting, I.

Angela Wills: I got emails set up for her that went out for three weeks after the webinar. I got the webinar page set up for her. I got the signup page set up, you know, had everything connected. Mm-hmm. Um, and we did that. We knocked that out in a day. And then there was a few things to finish up and I finished them up for, I was like, you know, ’cause I had spent some time kind of messing around in Kajabi ’cause things weren’t working as I.

Angela Wills: As I wanted, so. Mm-hmm. I said, let me finish that up. It took me like an extra hour afterwards, but, you know, um, I was happy to do that and so [00:33:00] it’s been fun so far. Kind of like a little, a little thing to, like you said, I’ve kind of. Forward was selling courses after a while, but I think it’s also very exciting.

Angela Wills: Keep, yeah. Very. Mm-hmm. Yeah. It’s all, it’s also exciting to keep getting sales of courses and, you know, growing that income that way. So I’m not like leaving courses and memberships and all, I’m not leaving that behind, but it’s just like, kind of like. You know, through, threw something else in there.

Becky Beach: Yeah. I think, think I might, I might, I might try that, but only if I’m getting paid what, what I deserve.

Becky Beach: Mm-hmm. Because like a lot of people will try to lowball you and not pay you. Like what, because I, I, I did put like a feeler out on this form to see if anyone’s interested in like a, a, like a like kind of a day. I think I, yeah, I called it like A-V-V-I-P time or something like that, but I just did a feeler and this one person respond to the form, but they, like, were gonna say, oh, I, I would only pay like 300 or below because I feel like a pay grade, like, how much would you pay for this?

Becky Beach: And they put like $300 in there. There’s no way I would spend a whole day working with somebody and just get $300, you know?

Angela Wills: [00:34:00] Right. Yeah. No, it needs to be a, you know, they need to value it. It needs to be what you expect to get from it. I’ve seen people doing VIP days for a lot more than what I charged, but I charged.

Angela Wills: Six 50, like six 50 for a VIP day is like my price, but like, there’s people charging 1500, 2000, 3000, you know, depending on, and I, I had a link to like, um, I don’t have it right now, but there I like, you can find people out there doing those kind of days. And just kind of compare prices as well?

Becky Beach: Oh yes, definitely.

Becky Beach: Oh, okay. I guess we got off topic a little bit, but that, but I guess it still is because that now you’re pivoting. To be VIP days and someone out there may want to try it over Zoom or Voxer. Maybe. If you don’t wanna be on a Zoom call, you could probably do it like Voxer, just be available for the client and they can message you over Voxer or Yeah.

Becky Beach: WhatsApp or some, you know, app tool.

Angela Wills: Yeah, you could totally do that. Like that. I think that, uh, it’s, it’s all around like. [00:35:00] Kind of making sure you’re innovating in your business. Mm-hmm. Making sure you’re thinking about how to continue to grow and scale. And I definitely wouldn’t go back to services. I never thought I would even, again, like I never thought, oh, I’m gonna do services again.

Angela Wills: I quit services in 2012 and I was like, I, I don’t, I don’t think I wanna do that, but it’s just like, it just felt it, it just felt right to me to move into that, test it out. And then, you know, I also. When I look at what am I doing, I’m definitely looking about into how do I scale this? And to me, that’s scalable into an agency.

Angela Wills: And then I could have a VA team who could help me with my stuff too. So, I mean, it’s, it’s potentially beneficial in that way, but that’s not the plan. Well, it’s, it’s possibly the plan. I just kind of wanna see how I like it at this point, you know, and, and where it goes from there.

Becky Beach: Oh yes, definitely. Wow, this has been been so great.

Becky Beach: So, Angela, do you happen to have, have any freebie before us that we could look at or, or your talk about your website?

Angela Wills: Well, I do. I [00:36:00] wanted to give your community the Lifestyle Freedom Business course that I have. Oh, yes. So. Yeah, I gave you a link to it if you wanted to share that link with you. Oh, sure.

Becky Beach: Yeah. Yes. I’ll put in a show note. So, uh, you can go over to becky beach show.com and I’ll have Angela’s freebie a available. So what, what could you let them know your website too? Angela? Your social media. I.

Angela Wills: Yeah, my website is Living Lifestyle Freedom. Mm-hmm. Dot com so you can go there. Um, also on Instagram, I think it’s Living Lifestyle Freedom.

Angela Wills: I’m pretty sure it is. I’m pretty sure it’s Living Lifestyle Freedom on Instagram as well. And that’s where I’m most active. That’s probably the best place to find me on social media and uh, yeah.

Becky Beach: Oh great. So I’ll, I’ll definitely have all Angela’s website and her social media and her freebie in the show notes.

Becky Beach: Again, it’s at becky beach show.com. So like, do you have any last words for us, Angela, before we end the call today? I think

Angela Wills: just, you know, [00:37:00] we are in a bit of, bit of a time where things are changing where mm-hmm. You know, it can feel frustrating. Maybe your business isn’t working the way you want it, and I think it’s, it’s just one of the things that, that I have always done is just keep kept believing in, in being able to.

Angela Wills: Help other people. Like you said, sharing, and I was saying in my membership meeting today that I kind of look at selling as if you’re just trading value for value. Like back in the old days if someone could bake a pie and someone could make a sweater and you just trade, like instead, now you, one of the person, one of the people has money, so you’re trading value.

Angela Wills: You’re, you’re getting money. And if you can continue to do that, and you can, because people always need stuff. And so continue to just be persistent, be determined. Keep, keep going, keep out there. That would be kind of my, my final thoughts. I, I’m a, I’m a fan of persistence and determination and just grit and all that kind of stuff.[00:38:00]

Becky Beach: Oh, yes. And look how far you’ve come, like you’re such an inspiration to everybody. Wow. I’m, I’m just like really blessed to have you on today, Angela, and to let you share your expertise with my audience. It’s just been awesome.

Angela Wills: Thank you. It’s been great talking with you. I, I’m just so happy to have been here and you know, I’m still here, but happy to be here and thank you for having me on.

Angela Wills: Okay. Bye