Hey everybody, welcome back to the Becky Beach Show. In this episode, we’ll discuss low-ticket offers versus high-ticket offers. Whether you’re just starting out or looking to scale your digital product business, understanding the differences in benefits of each can make a huge difference in your strategy and success.

So let’s get into it!

So, what are low-ticket offers? First, they are products or services priced at a lower range, typically under 100. Examples include e-books, mini-courses, printable planners, templates, and small digital products. Low-ticket offers are often impulse buys. They’re great for attracting a larger audience and building your customer base quickly.

Plus, they’re perfect for upselling more expensive products down the line. It’s always good to create a product ladder, and you could start them off with low-priced products. A product ladder slowly builds up from a low-priced product to a high-priced product. But they first get to know you with a lower-priced product because wouldn’t you rather spend, you know, maybe twenty dollars with somebody, and then, their offers do you end up finding out?

They aren’t very good instead of spending like thousands for somebody and you’re like, oh this person’s horrible I can’t believe I spent so much, you know, so that way they get to know you first!

So the advantage of low ticket offer is there’s a wider audience reach.

Since they’re affordable, more people are likely to purchase. This can help you grow your audience and social media following rapidly. Easy entry point. They serve as an entry point for new customers who can later buy your higher-priced products. It’s a way to build trust and prove the value that you can provide.

Volume sales. The low price can lead to higher volume sales, helping you generate consistent revenue. Many low-ticket products can be created quickly and scaled easily. But they do come with some challenges because they’re priced low. You need to sell a lot to make a significant profit. This means your marketing and sales film needs to be on point.

You need to invest time in creating engaging content, effective email campaigns, and strong social media strategies to drive traffic to your low-ticket offers. So now let’s talk about high ticket offers. These are products or services priced at a higher range, typically 500 and above. Examples include premium courses, coaching programs, masterminds, and high-value digital products.

High-ticket offers can bring in substantial revenue with just a few sales, making them incredibly lucrative. So, here are some advantages of high-ticket offers: There are higher profit margins. You can make more money with fewer sales, which can reduce the pressure of needing a high volume of customers.

The perceived value is higher because higher prices often equate to higher perceived value and quality. Customers often associate price with quality, so they may value your product more if it’s priced higher. Customer commitment. Customers who invest more money are often more committed and engaged and more likely to complete your course, attend coaching sessions, or participate in your mastermind groups.

However, selling high-priced offers requires a different approach. You need to build trust and demonstrate value, often through webinars, detailed sales pages, and personalized interactions. The sale cycle could be longer and the audience smaller, but the payoff is worth it. You may also need to provide more personalized support and ensure the product delivers exceptional value to justify the high price point.

Many people will struggle with selling high-priced offers, especially during these economic times. Many people aren’t really spending that much, and they’re more likely to spend low-priced. So my lower-priced offers are still a lot better than my higher-priced offers. I noticed I do have some medium-priced offers.

And mediums are kind of like in the $200 to like $400 range like those are like mid priced items And um, yeah, they they kind of sell about the same as the high ticket, You know, but maybe a little bit more volume, but I have very high volume So I have a large number of subscribers, you know so that I can do low price products and still earn a lot of money.

But with higher prices, a lot fewer people will purchase, especially during these tough times, you know.

Like there’s even talk about recession happening, you know, so selling low priced, I think right now, is the way to go.

So let’s talk about choosing the right strategy for your business.

So, how do you choose between low-ticket and high-ticket offers? It really depends on your business model, your audience, and your goals. Here are a few tips to help you decide. First, you should know your audience, understand what your audience values and what they’re willing to spend, conduct surveys, gather feedback, and analyze your sales data.

Different audiences have different spending habits, and understanding these can help tailor your offerings. You should do a value ladder. Consider creating a value ladder where you offer a range of products at different price points. Start with low-ticket offers to attract new customers and upsell them to higher-ticket products.

This strategy helps build trust and gradually demonstrates your expertise. Because like I said earlier, like you, like, wouldn’t you rather, you know, buy something from somebody like 20 and you could see the value and how they may help you instead of spending thousands on them. You probably don’t trust them enough to spend thousands of dollars on them.

You’d probably trust them to spend like 20 bucks just to see what it’s all about, wouldn’t you? So, your marketing strategy will differ based on the price point. For low ticket offers, focus on volume and quick conversions. Use tactics like flash sales, limited-time discounts, and bundle offers.

For high ticket offers, focus on building trust, showcasing value, and nurturing leads. Use webinars, free workshops, and detailed case studies to demonstrate the value of your high-ticket products. You may want to go on one on one on one calls. Like I’ve done that when I’m selling a high price product, I’ll go on a one-on-one call with the customer, and they can schedule a call with me, and we can talk one on one, you know, to see if my product’s right for them and test and iterate.

Don’t be afraid to experiment, launch both low ticket and high ticket offers and see what resonates with your audience. Use this data to refine your approach. Monitor your conversion rates, customer feedback, and sales trends that continually improve your offerings. You should remember that both low-ticket and high-ticket offers have their place in a successful business.

The key is finding the right balance and strategy that works for you. So let’s look at some real-life examples. When I started my digital product businesses, I focused on low-ticket offers like Primble Planners and Spreadsheets. These products were easy to create and market, allowing me to build a customer base and grow my email list quickly.

The low-ticket items acted as lead magnets, attracting a large number of buyers who appreciated the value I provided at an affordable price. As my business grew, I introduced higher-ticket items like comprehensive courses and coaching programs. For instance, my 60-second Video Success course teaches entrepreneurs how to promote their digital products using short video content on platforms like Instagram and TikTok.

This high-ticket course included in-depth training, personalized feedback, and access to a supportive community. The higher price point reflects the comprehensive nature and high value of the content, and the students who invest in the course are highly committed to their success. Another example is a fellow entrepreneur I know who launched a 47 mini-course on social media marketing.

This low-priced offer was a huge hit, helping her build a substantial email list and establish herself as an expert in the field. The success of the mini course paved the way for her to create a 997 mastermind program with social media. The low-priced offer built trust and positioned her as an authority, making it easier to sell the high-priced offer later.

Her customers were more likely to invest in the higher-priced mastermind because they had already experienced the value she could provide.

So, I hope this deep dive into low-ticket versus high-ticket offers has given you some valuable insights. Remember, there’s no one-size-fits-all approach. It’s all about finding what works best for you and your audience.

Whether you start with low ticket offers to build your customer base or jump into high ticket offers for higher profit margins, The key is to provide value and meet the needs of your audience. If you enjoyed today’s episode, make sure to subscribe, leave a review, and share it with your fellow entrepreneurs.

Don’t forget to join the Becky Beach Digital Product Sellers Facebook group where we discuss these topics in more detail and check out the BusinessBeachClub.com membership! It has everything you need to start and scale your own digital product business. Every single month, you get a commercial use digital product bundle that you can customize and resell as your own.

We have members-only sales and bundles. There are over 20 courses on starting and scaling, creating and selling digital products such as courses, self-publishing books, making printables, and more. We have a member-only sale coming up August 9th, so there’s still time to join and participate in this $7 sale.

Every member can participate in this sale, and you get to keep a hundred percent of your profits. Some members make $500 or more in the sale.

So thanks so much for listening or watching on YouTube. I hope you have a wonderful day. Goodbye.