Scaling a digital product business sounds exciting—more sales, more customers, more impact. But if you’re not careful, rapid growth can lead to chaos, unhappy customers, and a diluted brand. In this episode of The Becky Beach Show, I’m sharing exactly how I’ve grown my digital product business to $70K/month while maintaining top-tier quality and customer satisfaction.
Welcome back to The Becky Beach Show, where we talk all about growing and scaling your digital product business with creative marketing strategies. I’m Becky Beach, a fellow digital entrepreneur, and I’ve built my own digital product business to $70,000 a month in sales. But here’s the thing—getting to that level and continuing to grow without burning out or sacrificing quality has been a journey.
I’ve learned firsthand that scaling a digital product business isn’t just about selling more products or growing your audience. It’s about doing it without losing what made your business successful in the first place—the value, the quality, and the personal touch that keeps customers coming back.
Today, I’m sharing exactly how I’ve been able to scale while keeping everything organized, maintaining strong relationships with my customers, and ensuring they continue to receive top-tier value. I’ll also talk about some common mistakes I see people make when they try to scale too fast, and what to do instead.
So, if you’re ready to grow your digital product business without diluting its quality, let’s dive in.
The Danger of Scaling Too Fast Without a Plan
When you start making consistent sales, it’s natural to want to scale. You see demand growing, and you think, “If I just create more products or reach more people, my revenue will skyrocket.” But what a lot of entrepreneurs don’t realize is that scaling too fast without a system in place can lead to disaster.
One of the biggest mistakes I see digital entrepreneurs make is removing themselves too much from their business in an effort to scale. They outsource too quickly, automate too much, or create so many new products that they lose focus on their core offering.
I’ve personally experienced this on the receiving end. I once joined a $15,000 coaching program, expecting direct guidance from the expert I was paying for. Instead, I got access to two less experienced coaches, and the main coach only showed up once a month for less than an hour. That was a huge disappointment. He thought he was scaling his business by outsourcing, but instead, he watered down his program’s value.
That experience taught me an important lesson: Scaling should enhance your business, not weaken it. Instead of looking for ways to replace yourself, look for ways to free up your time for the tasks that matter most. That’s the key difference.
Step 1: Build Strong Systems for Organization and Efficiency
One of the biggest challenges of scaling is keeping everything organized so you don’t become overwhelmed. If your business is chaotic behind the scenes, scaling will only make that worse.
For me, the solution has been implementing systems that keep my business running smoothly. Here’s what I use:
Project & Task Management: Trello and Google Calendar
- Trello is my go-to tool for keeping track of everything in my business, from product creation to marketing campaigns.
- I organize my Trello boards into categories like “Upcoming Product Ideas,” “In Progress,” and “Launched” so I always know what stage my products are in.
- Google Calendar helps me schedule everything, including content creation, meetings, coaching calls, and deadlines.
This structure keeps me focused and prevents me from feeling scattered. If you’re constantly feeling like you’re forgetting tasks or falling behind, you need a system to organize your workflow.
Customer Relationship Management: Monday.com
- Monday.com is the CRM (Customer Relationship Management) tool I use to track my customers.
- I can see who my top customers are—who buys the most, who engages the most, and who’s been with my business the longest.
- This allows me to reward my loyal customers with VIP discounts, special offers, and exclusive content.
A lot of business owners make the mistake of only focusing on getting new customers, but your existing customers are just as—if not more—valuable. They already trust you, and if you continue to nurture that relationship, they’ll keep buying from you.
Step 2: Outsourcing Without Losing Your Personal Touch
As my business grew, customer service became overwhelming. I was spending hours answering emails, troubleshooting issues, and responding to customer questions. That’s when I realized I needed help.
I hired Virtual Assistants (VAs) to handle customer service, and it was one of the best decisions I made. But here’s the key: I don’t remove myself entirely from customer interactions.
My VAs answer general inquiries, but they forward me anything urgent or important so that I can personally respond. This ensures that my customers feel heard and valued, rather than feeling like they’re just another ticket number in a support queue.
Lesson learned: If you hire help, make sure you still have direct touchpoints with your customers, especially for high-value interactions.
Step 3: Scaling While Keeping Your Expertise at the Core
A huge mistake I see people make is thinking they can scale by replacing themselves entirely. This happens a lot in memberships and coaching programs—people hire lower-level coaches to take over the work, and the value of the program drops significantly.
I saw this firsthand in the coaching program I paid $15,000 for. That coach had outsourced too much, and as a result, I felt like I wasn’t getting the experience I signed up for.
That’s why in my membership, BusinessBeachClub.com, I personally coach my members. I don’t outsource it to other people who don’t have my level of expertise. I’m the one creating and delivering the content each month, because I know that’s what my members expect and deserve.
For my Pro members, I also offer Voxer coaching, which allows me to give personalized advice in a scalable way. Instead of scheduling multiple one-on-one calls, I can provide voice support throughout the week, making it easier to maintain high-quality coaching while managing my time effectively.
If you run a membership, course, or coaching program, think carefully about how you scale. Ask yourself:
- Will this change improve or weaken the customer experience?
- Am I still maintaining my unique value, or am I diluting it?
- Am I scaling in a way that allows me to keep my standards high?
Step 4: Prioritizing Customer Experience Over Just Growth
At the end of the day, your customers are the lifeblood of your business. If they feel valued, they will stick around, tell others about you, and continue to support you. If they feel like they’re just another number in your system, they’ll leave.
That’s why I take extra steps to make my customers feel special. Whether it’s offering VIP discounts, personal engagement, or consistent high-value content, I make sure my business stays focused on customer experience—not just growth.
Final Takeaways: Scaling the Right Way
- Build systems (Trello, Google Calendar, Monday.com) to stay organized and avoid overwhelm.
- Hire help strategically—outsource where needed but maintain personal involvement in key areas.
- Keep your expertise at the core of your business, especially in coaching, memberships, or premium offers.
- Prioritize customer relationships—reward loyalty, engage personally, and never treat customers like just another transaction.
Scaling doesn’t mean doing more for the sake of more. It means growing strategically while maintaining the quality and trust that made your business successful.
Thank you for tuning in to The Becky Beach Show! If you found this episode helpful, be sure to subscribe, leave a review, and join me inside BusinessBeachClub.com for deeper coaching on growing your digital product business the right way.
I’ll see you next time!
