In today’s episode, we are talking about how to crush Q4 in 2024 with your digital products and plan an epic Black Friday Sale.
Hey welcome back to The Becky Beach Show! I’m Becky Beach, your guide to creating, selling, and scaling digital products so you can build a life of freedom and flexibility. Whether you’re a seasoned digital product creator or just starting out, Q4 is the time to capitalize on all the excitement around Black Friday and the holidays.
Today, I’m going to walk you through how to find trending products to sell this season, and how to plan an epic Black Friday sale that has your customers lining up (virtually) to buy from you.
Before we dive in, I’ve got something super helpful for you—I’ve put together a free workbook to help you launch your digital products just in time for the holiday season. You can grab it at coachbeckybeach.com/freebie. It’s packed with tips, planning sheets, and strategies to help you get your product out there and start making sales, so be sure to snag it!
Alright, let’s get into it!
Segment 1: Why Q4 is a Goldmine for Digital Product Sales
Let’s kick things off by talking about why Q4 is such a hot season for selling digital products. First off, we’re heading into the biggest shopping period of the year. Everyone is in a buying mood, whether they’re getting ready for Christmas, planning for New Year’s goals, or just jumping on Black Friday and Cyber Monday deals. This is your opportunity to get your digital products in front of people when they’re ready to spend.
Here’s why digital products are perfect for Q4:
- Holiday Gifting: Digital products make great gifts. Whether it’s an eBook, printable planner, or even an online course, people are looking for unique, useful, and meaningful gifts. And the best part? There’s no shipping involved! Customers can grab your product and deliver it instantly to their loved ones.
- New Year Prep: As the year comes to a close, people start thinking about their goals for the next year. This is a great time to offer planners, goal-setting guides, business courses, or even fitness and wellness products to help them kick off 2024 strong.
- Budgeting and Organization: The holidays can be hectic, and people need help staying organized. Printables for budgeting, meal planning, gift lists, and holiday cards all do especially well during this time.
You’ve probably already got some ideas swirling around in your head, but if not, don’t worry! We’re going to dive into exactly how to find those hot products to sell.
Segment 2: How to Find Trending Products for Q4
The key to finding a winning product for Q4 is to tap into what people are already searching for. You don’t have to reinvent the wheel—just focus on what’s in demand and put your unique spin on it. Here’s where to look:
1. Pinterest: Your Trend Spotting Powerhouse
Pinterest is basically a visual search engine, and it’s one of my favorite tools for finding trending products. Start by typing in holiday-related keywords like “Christmas planner,” “holiday printables,” or “Black Friday deals.” Pinterest will autofill suggestions and show you what’s trending. Take note of what pins are getting the most repins or saves.
Pinterest users tend to plan ahead, which makes it a great place to start seeing what will be popular in the upcoming months. If you see a trend emerging—like holiday budget planners, Christmas-themed templates, or even gift trackers—this is your chance to create something to meet that demand.
2. Etsy Search Trends
If you’re selling on Etsy or even just looking for inspiration, their search bar is another excellent tool. Go to Etsy and start typing in keywords like “holiday printables” or “2024 planners.” Etsy will suggest popular searches, and you can see what items are already selling well.
You can also use tools like Sale Samurai or eRank to get more specific keyword data. These tools show you exactly which keywords are trending, how competitive they are, and even what price points are popular. Use coupon PLRBEACH to save $2 a month on Sale Samurai!
3. Google Trends
Google Trends is another awesome free tool. Plug in terms like “Black Friday deals,” “Christmas planner,” or even “holiday eBooks” and see how search interest rises and falls throughout the year. You can even break it down by region to see what’s trending where, which is super helpful if you’re targeting a global audience.
4. Survey Your Audience
Sometimes the easiest way to find a trending product is to simply ask your audience. If you’ve got an email list or a social media following, ask them what they’re struggling with or what kind of products they’d love to see for the holidays. You could even run a quick poll on Instagram or Facebook. Your audience will tell you exactly what they need—you just have to listen!
And remember, timing is everything. Don’t wait until November to start selling your holiday products. People start searching and shopping early, so aim to have everything ready to go by mid-October.
You can use Google Forms to create simple and easy forms to send to your audience!
Segment 3: Planning the Best Black Friday Sale Ever
Let’s move on to the fun part—planning your Black Friday sale. The best thing about Black Friday is that people are already primed to spend money. They’re looking for deals, and if you can create an offer that stands out, you’ll see those sales come rolling in.
Here’s how to plan a Black Friday sale that crushes it:
1. Create a Standout Offer
Instead of just offering a percentage off, try to create a bundle or package that feels like a no-brainer for your customers. For example, if you sell printables, bundle together a set of holiday-themed planners, meal prep guides, and budget trackers for a discounted price. This way, you’re offering even more value and making the purchase feel irresistible.
2. Start Building Buzz Early
Don’t wait until Black Friday to announce your sale. You need to warm up your audience a couple of weeks ahead of time. Start teasing your sale to your email list, share sneak peeks on social media, and maybe even offer a special bonus for early birds. Building anticipation will get people excited and ready to buy as soon as your sale goes live.
3. Exclusive VIP Access
Offer early access to your Black Friday sale for your most loyal customers—this could be your email subscribers, people in your Facebook group, or VIP buyers who’ve purchased from you before. Giving them early access (maybe 24-48 hours ahead of everyone else) makes them feel special and gives you a head start on those sales.
4. Create Urgency with Time-Limited Deals
Black Friday and Cyber Monday are all about urgency. Consider running flash sales for specific products or offering limited-time bundles that expire after the weekend. You could even offer discounts that get lower as the weekend progresses, encouraging people to buy early. Make sure to clearly communicate these deadlines to create that “buy now or miss out” feeling.
5. Keep It Simple & Smooth
There’s nothing worse than losing sales because of tech issues, so make sure your checkout process is smooth and easy. Whether you’re selling on your own site, Etsy, or a platform like Gumroad, double-check everything before the big day. Ensure your site can handle extra traffic, and that your product links and discount codes work perfectly.
Segment 4: Your Roadmap to Success – Consistency and Planning
Before we wrap up, I want to talk about something super important: consistency. Success during Q4 doesn’t just happen overnight. It takes planning, execution, and showing up for your audience consistently. The sales will come if you stay focused on what your audience needs and keep putting in the effort.
To help you stay on track, I’ve put together a free workbook that’ll guide you through the process of launching and promoting your digital products for Q4. It’s filled with helpful tips, checklists, and strategies to ensure you’ve got everything ready for the holiday season. You can download it at coachbeckybeach.com/freebie.
This workbook is designed to take the guesswork out of launching, so you can focus on what matters—building your digital product business and enjoying those sales!
Becky’s Closing:
Alright, friends, that’s it for today’s episode of The Becky Beach Show! I hope you’re feeling inspired and ready to crush Q4 with your digital products. Remember, this is the time to capitalize on all the excitement and energy around the holiday season, and with the right strategies, you can make this your best quarter yet.
If you enjoyed this episode, be sure to subscribe and leave me a review—it really helps me get the word out to other entrepreneurs. And don’t forget to grab your freebie workbook at coachbeckybeach.com/freebie to help you launch your products and plan your Black Friday sale.
Join the BusinessBeachClub.com to start and scale your digital product business!
Thank you so much for tuning in, and I can’t wait to hear about all the success you’ll have this holiday season. Now let’s go out there and make those digital product dreams a reality!
